Social Media Content Creator

ESENCIA INTERNATIONAL; Karachi Division; On-site; PKR 670,000 - 1,004,000; Full time

Job summary

Esencia International is looking for a Content Creator to turn ideas into scroll-stopping content for skincare, beauty and lifestyle brands. You will plan, shoot, and edit short-form videos (Reels, TikTok, Stories) and collaborate with the design team on campaigns and the content calendar.

You'll own product-led content, monitor performance, and adapt based on what resonates with audiences. A strong portfolio and hands-on editing are essential, with on-camera presence a plus.

Qualifications

• Portfolio of skincare, beauty or lifestyle content.
• Hands-on shooting and editing skills.
• Strong eye for trends and scroll-stopping content.
• On-camera confidence is a plus.

Responsibilities

• Plan, shoot, and edit short-form content (Reels, TikTok, Stories) for our brands.
• Build product-led content: launches, routines, tutorials, and UGC-style videos.
• Work closely with our design and creative team on campaigns and the content calendar.
• Track performance and adapt content around what works.

Skills

Portfolio of social content

Video editing

Trend spotting

On-camera presence

Tools

CapCut

Premiere Pro

Job description

Esencia International is a fast-growing FMCG company and the team behind Skinza. We're looking for a Content Creator who can turn ideas into scroll-stopping content.

What you'll do

• Plan, shoot, and edit short-form content (Reels, TikTok, Stories) for our brands
• Build product-led content: launches, routines, tutorials, and UGC-style videos
• Work closely with our design and creative team on campaigns and the content calendar
• Track performance and adapt content around what works

What we're looking for

• A strong portfolio of social content, ideally in skincare, beauty, or lifestyle
• Hands-on shooting and editing skills (CapCut, Premiere, or similar)
• A good eye for trends and an understanding of what makes people stop scrolling
• On-camera confidence is a plus

Why join us: You'll have real creative ownership and a direct line to decision-makers, and you'll see your work shape brands people use every day.