SEO Copywriter: Elevate Content, Drive Rankings & Conversions

Bestaxca; Lahore; On-site; PKR 8,416,000 - 15,149,000; Full time

Job summary

Bestax Chartered Accountants in Dubai is seeking an experienced SEO Copywriter to create search-optimized content for websites, blogs and ads, aimed at boosting organic traffic and conversions. You will perform keyword research, write compelling meta titles and descriptions, and collaborate with marketing and design teams to ensure content aligns with current SEO best practices and brand strategy.

Knowledge of HTML and WordPress is preferred, and familiarity with SEO tools like Google Analytics,

Qualifications

• Proven experience as an SEO Copywriter with a strong portfolio of high-ranking, high-converting content.
• Deep understanding of SEO best practices, search intent, and content marketing strategies.
• Proficiency in SEO tools (Google Search Console, Ahrefs, SEMrush, Yoast, Rank Math, etc.)
• Excellent writing and editing skills with the ability to adapt tone and style for different audiences.
• Knowledge of basic HTML and WordPress for content formatting and optimization.
• Ability to work with cross-functional teams and align content strategies with business goals.
• Strong analytical skills to interpret SEO data and optimize content performance.
• Experience writing ad copy, social media content, and email marketing campaigns is a plus.
• Competitive salary and benefits package.

Responsibilities

• Develop SEO-optimized content for websites, blogs, landing pages, and paid ads.
• Conduct keyword research and implement strategic placements for higher search rankings.
• Optimize existing content for search intent, readability, and conversions.
• Create compelling meta titles, descriptions, and CTAs to boost click-through rates.
• Collaborate with designers, developers, and marketers to ensure content is engaging and user-friendly.
• Stay up-to-date with Google algorithm updates, content trends, and SEO advancements.
• Implement on-page SEO techniques, including internal linking, structured data, and multimedia optimization.
• Analyze content performance using SEO tools like Google Analytics, Ahrefs, SEMrush, and refine strategies accordingly.
• Write persuasive content for email campaigns, social media, and PPC ads to support broader digital marketing efforts.

Skills

SEO copywriting

Keyword research

Content optimization

Content strategy

Analytics

Education

Bachelor's degree in Marketing/Communications or related

Tools

Google Analytics

Ahrefs

SEMrush

Yoast

Rank Math

Google Search Console

Job description

Bestax Chartered Accountants in Dubai is seeking an experienced SEO Copywriter to create search-optimized content for websites, blogs and ads, aimed at boosting organic traffic and conversions. You will perform keyword research, write compelling meta titles and descriptions, and collaborate with marketing and design teams to ensure content aligns with current SEO best practices and brand strategy.

Knowledge of HTML and WordPress is preferred, and familiarity with SEO tools like Google Analytics,