Senior Marketing Analytics Specialist

Motive; Lahore, Islamabad; Hybrid; PKR 1,400,000 - 2,000,000; Full time

Job summary

A technology company in Lahore seeks a Senior Marketing Analytics Specialist to develop sales reporting and analytics. The candidate will design data sets, maintain dashboards with Snowflake and Tableau, and work closely with cross-functional teams. A BA/BS in a quantitative field and 3-5 years of experience in Business Intelligence are required. The role emphasizes strong SQL skills and offers an opportunity to influence strategic data direction. A diverse workplace is a core value of the company.

Qualifications

• 3-5+ years of experience in Sales or Marketing Business Intelligence.
• Proficiency in handling multiple tasks and problem solving.
• Strong verbal and written communication skills.

Responsibilities

• Design and build complex data sets from various systems.
• Maintain automated dashboards using Snowflake and Tableau.
• Develop operational KPIs and marketing performance metrics.

Skills

Advanced SQL knowledge

Salesforce experience

Data analysis

Dashboard creation

Strong communication skills

Education

BA/BS degree in a quantitative field

Tools

Snowflake

Tableau

Job description

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

The Senior Marketing Analytics Specialist will be responsible for developing standardized sales reporting and analytics for Motive. The ideal candidate is a self-starter that is detail oriented and is able to partner with cross‑functional stakeholders to understand business requirements and to deliver analytical solutions. You will be working with the latest tools and technologies such as Snowflake and Tableau to bring together unstructured data and to derive actionable insights into the performance of the sales organization. You will have the ability to influence the strategic direction of how sales data is consumed and analyzed across the organization as we look to build efficiencies in order for us to scale as an operations organization and to support Motive in their next phase of growth.

What You’ll Do:

• Design and build complex data sets by extracting and cleansing data from various different systems. Work closely with our Marketing Analytics, Marketing Operations, Business Intelligence and Enterprise Systems teams to establish data pipelines for business critical KPIs
• Develop and maintain automated, self‑service dashboards using Snowflake and Tableau
• Partner with marketing and sales stakeholders to identify opportunities for improvement and to develop analytical solutions to streamline / automate existing reporting.
• Develop and maintain operational KPIs, marketing performance metrics, and business review slides
• Support marketing teams with analysis and reporting to drive success
• Become an expert of the data landscape at Motive and look for opportunities to improve data quality and reliability

What We’re Looking For:

• BA/BS degree in a quantitative field such as Engineering or Mathematics is required
• 3-5+ years of experience working in a Sales or Marketing Business Intelligence or related role with experience in working with sales systems such as Salesforce is preferred
• Advanced knowledge of SQL with a minimum of 2 years experience is required
• Experience with Salesforce, Snowflake, Tableau and other business intelligence applications
• Proven ability to handle multiple tasks, work independently, and problem solve to identify solutions to data requests
• Strong verbal and written communication skills

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.