Senior Graphic Design Specialist

AIO; Islamabad; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

AIO Marketing is seeking an experienced Design Lead to own and scale the design function across brand systems, motion, and 3D output. You will collaborate with social, product marketing, website, sales and our U.S. team, ensuring consistently high-quality output and timely delivery.

You will mentor designers, shape the design roadmap, and advocate for premium work while leveraging AI tools to accelerate production and maintain brand integrity.

Qualifications

• 5+ years in design, including at least 1–2 years leading design work or a small team, in-house or at an agency, digital-first.
• A portfolio of 6+ projects showing range (campaign, web, collateral, decks) and finish, with a short note on your role in each.
• Expert in Figma and Adobe CC (Illustrator, Photoshop, InDesign), and comfortable directing motion and 3D even if you don't produce them.
• Proven ownership: you have built or run a design system, queue or function and can show what changed under you.
• Obsessive attention to detail combined with a bias for shipping, and the ability to explain how you get both.
• Daily use of AI design tools, with a clear view on where they speed you up and where they don't.
• A genuine sense of ownership and drive: you treat your area like you run it, set a high bar for yourself, and don't need anyone to assign your week.
• You ship fast and right the first time, ask the right questions up front, and come with proposals rather than open questions.

Responsibilities

• Own the design function end to end: brand system, quality bar, intake and prioritisation, turnaround SLAs, tooling and file structure.
• Design the highest-stakes work yourself: campaign creative, website pages, sales decks, launch assets and event collateral.
• Set and enforce the AIO brand system across designers, motion and 3D so nothing off-brand ships, and extend it as the company grows.
• Build templates, component libraries and AI-assisted workflows so routine requests ship same day and premium work gets the time it deserves.
• Review and direct motion and 3D output as the single point of accountability for how AIO looks.
• Run the design roadmap and check-ins with social, product marketing, website, sales and the U.S. team.
• Use AI tools (Midjourney, Firefly, Figma AI, Claude and similar) daily to concept, iterate and produce.
• Grow the team's craft through feedback, standards and hiring input as we add designers.

Skills

Design leadership

Figma

Adobe CC

Design systems

AI design tools

Portfolio management

Job description

About The Role

You will run design at AIO Marketing like you own it. That means the output (social, paid, web, decks, collateral and events) and the function itself: the system, the standards, the queue, the tooling, and how motion and 3D fit in. You have a sharp eye for detail and refuse to trade quality for speed or speed for quality; you find the way to get both.

This role reports to the Head of Marketing and sits within AIO's ~24-person in-house marketing team in Islamabad, a creative and growth engine producing content for independent restaurants across the U.S. You will lead the design function, give direction on motion and 3D output, and work directly with social, product marketing, website, sales and our U.S. team. You will be the person everyone trusts to make it look right and ship it on time.

What will be your responsibilities?

• Own the design function end to end: brand system, quality bar, intake and prioritisation, turnaround SLAs, tooling and file structure.
• Design the highest-stakes work yourself: campaign creative, website pages, sales decks, launch assets and event collateral.
• Set and enforce the AIO brand system across designers, motion and 3D so nothing off-brand ships, and extend it as the company grows.
• Build templates, component libraries and AI-assisted workflows so routine requests ship same day and premium work gets the time it deserves.
• Review and direct motion and 3D output as the single point of accountability for how AIO looks.
• Run the design roadmap and check-ins with social, product marketing, website, sales and the U.S. team.
• Use AI tools (Midjourney, Firefly, Figma AI, Claude and similar) daily to concept, iterate and produce.
• Grow the team's craft through feedback, standards and hiring input as we add designers.

What are we looking for and what does it require to be the right fit for this role?

• 5+ years in design, including at least 1–2 years leading design work or a small team, in-house or at an agency, digital-first.
• A portfolio of 6+ projects showing both range (campaign, web, collateral, decks) and finish, with a short note on your role in each.
• Expert in Figma and Adobe CC (Illustrator, Photoshop, InDesign), and comfortable directing motion and 3D even if you don't produce them.
• Proven ownership: you have built or run a design system, queue or function and can show what changed under you.
• Obsessive attention to detail combined with a bias for shipping, and the ability to explain how you get both.
• Daily use of AI design tools, with a clear view on where they speed you up and where they don't.
• A genuine sense of ownership and drive: you treat your area like you run it, set a high bar for yourself, and don't need anyone to assign your week.
• You ship fast and right the first time, ask the right questions up front, and come with proposals rather than open questions.
• Comfortable coordinating directly with the U.S. team, product marketing, website, sales and design, across time zones, without waiting to be introduced.

Nice To Have

• B2B SaaS or restaurant / hospitality experience.
• Motion (After Effects) or web build (Webflow, HubSpot) skills.
• Experience with U.S. audiences and trade-show or print production.
• Experience mentoring or hiring designers.

Why Join AIO?

Our mission is to revolutionize the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their business. Our platform combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.

We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all their needs, from front-of-the-house operations like ordering, payment, marketing, and rewards, to back-of-the-house management like inventory, staff, and financials.

We are laser focused on becoming a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world class, up-and-coming Silicon Valley funded startup.