Senior Digital And Social Media Marketing Expert

H&S Real Estate Pakistan; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A real estate company in Karachi is seeking a digital advertising specialist to develop, execute, and optimize campaigns on platforms like META and Google. The ideal candidate will have strong analytical skills and experience with audience targeting to enhance brand presence. Responsibilities include managing ad budgets and improving campaign performance.

Qualifications

• Proficiency in creating and managing campaigns on digital platforms.
• Strong analytical skills with experience in advertising metrics.
• Experience in audience targeting for effective campaigns.

Responsibilities

• Develop, execute, and optimize ad campaigns across multiple platforms.
• Utilize analytics to assess performance for campaign improvements.
• Manage advertising budgets efficiently to maximize ROI.

Skills

Campaign management on META, Google, Snap, TikTok

Analytical skills

Audience targeting and segmentation

Problem-solving abilities

Experience with advertising metrics

Job description

Overview

META , snap , Google, and TikTok YouTube ad platforms. This role demands a strategic thinker with a deep understanding of digital campaigns in the real estate industry and a solid track record of generating impactful results.

Job Specification

Responsibilities:

• Develop, execute, and optimize ad campaigns across META, Google, Snap and TikTok to achieve business objectives.
• Utilize analytics to assess performance and make data-driven decisions for campaign improvements.
• Stay ahead of the curve with the latest trends and best practices in digital advertising within the skincare market.
• Collaborate with the marketing team to align strategies and enhance brand presence.
• Efficiently manage advertising budgets to maximize ROI.
• Address account issues on Meta platforms as required, including occasional reactivation of disabled accounts.

Note: Maintain brand integrity and trust across pages as part of ongoing responsibilities.

Requirements

• Proficiency in creating and managing campaigns on META, Google, Snap and TikTok.
• Strong analytical skills and experience with advertising metrics and reporting tools.
• Experience in audience targeting and segmentation to ensure campaign reach and effectiveness.
• Exceptional problem-solving abilities, including the capability to address ad account issues.
• Demonstrable success in handling and scaling ad budgets.