Senior Creative Design Specialist

AIO App Inc; Islamabad; On-site; PKR 1,800,000 - 3,400,000; Full time

Job summary

AIO Marketing in Islamabad seeks an experienced Design Lead to own and elevate the design function across brand systems, motion, and 3D output. You will shape standards, queues, tooling, and file structures while delivering high-quality content for social, web, decks, and events.

You will collaborate with social, product marketing, website, sales and the U.S. team, mentoring designers and ensuring on-time delivery with a bias for quality.

Qualifications

• 5+ years in design with 1–2 years leading design work or a small team.
• Portfolio of 6+ projects showing range (campaign, web, collateral, decks) with your role notes.
• Expert in Figma and Adobe CC; able to direct motion/3D even if not producing them.
• Proven ownership: built or ran a design system, queue or function with measurable changes.
• Obsessive attention to detail with a bias for shipping, and ability to explain how you balance both.
• Daily use of AI design tools with a clear view on where they help and where they don’t.
• Ownership mindset: run your area, set a high bar, act proactively.
• Ship fast and right first time; ask upfront questions and bring proposals.
• Coordinate with US team across time zones without waiting for introductions.

Responsibilities

• Own the design function end to end: brand system, quality bar, intake and prioritisation, turnaround SLAs, tooling and file structure.
• Design high-stakes work: campaign creative, website pages, sales decks, launch assets and event collateral.
• Enforce the AIO brand system across designers, motion and 3D and extend it as the company grows.
• Build templates, component libraries and AI-assisted workflows for fast turnarounds and premium work.
• Review and direct motion and 3D output as the accountable owner of AIO’s look.
• Run the design roadmap and check-ins with social, product marketing, website, sales and the U.S. team.
• Use AI tools daily to concept, iterate and produce.
• Grow the team's craft through feedback, standards and hiring input.

Skills

Figma

Adobe CC

Design leadership

Brand systems

AI design tools

Motion/3D coordination

Asset production

Team mentorship

Tools

After Effects

Webflow

HubSpot

Job description

About the Role:

You will run design at AIO Marketing like you own it. That means the output (social, paid, web, decks, collateral and events) and the function itself: the system, the standards, the queue, the tooling, and how motion and 3D fit in. You have a sharp eye for detail and refuse to trade quality for speed or speed for quality; you find the way to get both.

This role reports to the Head of Marketing and sits within AIO's ~24-person in-house marketing team in Islamabad, a creative and growth engine producing content for independent restaurants across the U.S. You will lead the design function, give direction on motion and 3D output, and work directly with social, product marketing, website, sales and our U.S. team. You will be the person everyone trusts to make it look right and ship it on time.

What will be your responsibilities?

• Own the design function end to end: brand system, quality bar, intake and prioritisation, turnaround SLAs, tooling and file structure.
• Design the highest-stakes work yourself: campaign creative, website pages, sales decks, launch assets and event collateral.
• Set and enforce the AIO brand system across designers, motion and 3D so nothing off-brand ships, and extend it as the company grows.
• Build templates, component libraries and AI-assisted workflows so routine requests ship same day and premium work gets the time it deserves.
• Review and direct motion and 3D output as the single point of accountability for how AIO looks.
• Run the design roadmap and check-ins with social, product marketing, website, sales and the U.S. team.
• Use AI tools (Midjourney, Firefly, Figma AI, Claude and similar) daily to concept, iterate and produce.
• Grow the team's craft through feedback, standards and hiring input as we add designers.

What are we looking for and what does it require to be the right fit for this role?

• 5+ years in design, including at least 1–2 years leading design work or a small team, in-house or at an agency, digital-first.
• A portfolio of 6+ projects showing both range (campaign, web, collateral, decks) and finish, with a short note on your role in each.
• Expert in Figma and Adobe CC (Illustrator, Photoshop, InDesign), and comfortable directing motion and 3D even if you don't produce them.
• Proven ownership: you have built or run a design system, queue or function and can show what changed under you.
• Obsessive attention to detail combined with a bias for shipping, and the ability to explain how you get both.
• Daily use of AI design tools, with a clear view on where they speed you up and where they don't.
• A genuine sense of ownership and drive: you treat your area like you run it, set a high bar for yourself, and don't need anyone to assign your week.
• You ship fast and right the first time, ask the right questions up front, and come with proposals rather than open questions.
• Comfortable coordinating directly with the U.S. team, product marketing, website, sales and design, across time zones, without waiting to be introduced.

Nice to have:

• B2B SaaS or restaurant / hospitality experience.
• Motion (After Effects) or web build (Webflow, HubSpot) skills.
• Experience with U.S. audiences and trade-show or print production.
• Experience mentoring or hiring designers.

Why Join AIO?

Our mission is to revolutionize the US restaurant industry by providing a comprehensive and fully integrated solution that empowers restaurant owners to efficiently manage all aspects of their business. Our platform combines our patented AI technology with unparalleled customer support to help owners increase revenue, reduce costs, and improve their overall profit margins.

We believe that restaurants should be able to focus on delivering exceptional dining experiences to their customers, without the added stress of managing complex and disparate systems. That's why we offer an All-In-One super app platform for all their needs, from front-of-the-house operations like ordering, payment, marketing, and rewards, to back-of-the-house management like inventory, staff, and financials.

We are laser focused on becoming a significant player in the $55 billion restaurant tech SaaS market. You will be a part of a world class, up-and-coming Silicon Valley funded startup.