Sales Manager

EFU Life Assurance Ltd.; Bahawalnagar; On-site; PKR 2,000,000 - 3,200,000; Full time

Job summary

EFU Life Assurance Ltd. in Bahawalnagar is seeking a seasoned Sales Manager to lead and grow a high-performing team in life, health insurance, and Family Takaful products.

You will set local targets, drive sales initiatives, coach staff, and collaborate with marketing and operations to improve customer experience. The role requires strong leadership, excellent communication, and data-driven decision making, with a focus on regulatory compliance and ethical sales practices.

Qualifications

• Proven experience in sales management or business development, preferably in insurance, financial services, or related sectors.
• Strong leadership and team management skills, with the ability to motivate, coach, and develop sales professionals.
• Excellent communication, negotiation, and interpersonal skills for building client relationships and closing sales.
• Ability to analyze sales data, prepare reports, and use insights to refine strategies and improve performance.
• Sound understanding of financial planning concepts and customer-centric selling approaches.
• Bachelor’s degree in Business, Finance, Marketing, or a related field; relevant certifications in insurance or Takaful are a plus.
• High level of integrity, ethical conduct, and commitment to inclusive, non-discriminatory practices.
• Comfortable working in an on-site environment in Bahawalnagar and engaging with the local market.

Responsibilities

• Lead and grow a high-performing sales team focused on life, health insurance, and Family Takaful products.
• Set sales targets, monitor performance, and implement strategies to achieve business objectives.
• Coach and mentor team members; conduct regular training sessions; ensure regulatory and company compliance.
• Collaborate with marketing and operations to improve customer experience and support business development.
• Prepare regular sales forecasts and reports for management.

Skills

Sales management

Leadership

Communication

Negotiation

Data analysis

Customer relationships

Education

Bachelor's degree in Business/Finance/Marketing

Insurance/Takaful certifications (a plus)

Job description

Company Description EFU Life Assurance Ltd. is a leading private sector provider of life and health insurance and Family Takaful solutions in Pakistan, with a strong reputation for financial planning and protection services since 1992. The organization is recognized as a trusted brand, serving a wide range of customers seeking long-term financial security and wellbeing. EFU Life promotes a culture that encourages growth, nurtures talent, and empowers individuals to pursue excellence in their careers. The company places strong emphasis on integrity, ethical conduct, and honesty, and values professionals from diverse backgrounds and experiences. EFU Life is committed to building a future where financial security and wellbeing are accessible to all.
Role Description This is a full-time, on-site Sales Manager role based in Bahawalnagar. The Sales Manager will lead and grow a high-performing sales team, set sales targets, and monitor performance to achieve business objectives in life, health insurance, and Family Takaful products. Responsibilities include developing and executing local sales strategies, identifying new business opportunities, and building strong relationships with individual and corporate clients. The role involves coaching and mentoring team members, conducting regular training sessions, and ensuring adherence to regulatory and company compliance standards. The Sales Manager will also collaborate with marketing and operations teams to improve customer experience, support business development initiatives, and prepare regular sales forecasts and reports for management.
Qualifications

• Proven experience in sales management or business development, preferably in insurance, financial services, or related sectors.
• Strong leadership and team management skills, with the ability to motivate, coach, and develop sales professionals.
• Excellent communication, negotiation, and interpersonal skills for building client relationships and closing sales.
• Ability to analyze sales data, prepare reports, and use insights to refine strategies and improve performance.
• Sound understanding of financial planning concepts and customer-centric selling approaches.
• Bachelor’s degree in Business, Finance, Marketing, or a related field; relevant certifications in insurance or Takaful are a plus.
• High level of integrity, ethical conduct, and commitment to inclusive, non-discriminatory practices.
• Comfortable working in an on-site environment in Bahawalnagar and engaging with the local market.