SaaS Product Marketing Specialist

HR Force International; Pakistan; On-site; PKR 8,493,000 - 14,157,000; Full time

Job summary

A leading technology recruitment firm in Pakistan is seeking a SaaS Product Marketing professional to drive go-to-market strategies and lead generation for innovative products. Ideal candidates will have 4+ years of experience in B2B Marketing and a strong expertise in digital marketing strategies. This role demands exceptional communication skills and the ability to thrive in a fast-paced SaaS environment.

Qualifications

• 4+ years of experience in SaaS Product Marketing or B2B Marketing.
• Proven expertise in GTM strategy and lead generation.
• Strong understanding of customer lifecycle in SaaS.

Responsibilities

• Develop and execute GTM strategies for SaaS products.
• Collaborate with Product Managers for customer-focused benefits.
• Conduct market research and competitor analysis.

Skills

Positioning

Go-to-market strategy

Lead generation

Digital marketing

Communication skills

Education

Bachelor’s/Master’s in Marketing or Business

Tools

HubSpot

Marketo

Salesforce

Job description

Responsibilities

• Develop and execute go-to-market (GTM) strategies for SaaS products.
• Craft product positioning, messaging, and value propositions tailored to target customer segments.
• Collaborate with Product Managers to translate features into customer-focused benefits.
• Lead content marketing strategies including case studies, whitepapers, blogs, product videos, and sales enablement materials.
• Drive lead generation campaigns using digital marketing channels (SEO, SEM, PPC, email, LinkedIn campaigns, ABM).
• Conduct market research, competitor analysis, and customer insights to refine marketing strategies.
• Build and manage product launch campaigns to support customer acquisition and retention.
• Partner with Sales teams to provide collateral, battle cards, and training materials for closing deals.
• Track and analyze key metrics to optimize marketing campaigns and report ROI.

Qualifications

• Bachelor’s/Master’s in Marketing, Business, or related field (MBA preferred).
• 4+ years of experience in SaaS Product Marketing / B2B Marketing (FinTech, RegTech, or Security SaaS preferred).
• Proven expertise in positioning, GTM strategy, and lead generation for SaaS products.
• Strong understanding of customer lifecycle in SaaS (acquisition → retention → upsell/cross-sell).
• Experience with marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
• Exceptional written and verbal communication skills.
• Ability to work in a fast-paced, global SaaS environment.