Product Marketing & Growth Manager

VIDIZMO LLC; Karachi Division; On-site; PKR 16,891,000 - 22,523,000; Full time

Job summary

A leading technology company is seeking a Product Marketing Manager to drive and scale lead intelligence and pipeline analytics. The role involves product positioning, go-to-market execution, and measurable growth across the product portfolio. Ideal candidates will have 6-7 years of experience in B2B SaaS, strong analytical skills, and a proven track record on product marketing. Benefits include health insurance, lunch facility, and career growth opportunities.

Benefits

Health Insurance (OPD/IPD)

Daily Lunch Facility

Car Support Program

Bonus

Career Growth

Qualifications

• 6-7 years of experience in product marketing or growth marketing roles in B2B SaaS.
• Proven experience owning product positioning and go-to-market execution.
• Strong understanding of B2B buying journeys and complex sales cycles.

Responsibilities

• Develop product positioning, value propositions, and messaging frameworks.
• Plan and execute go-to-market strategies for product launches.
• Track and analyze performance using marketing analytics and CRM data.

Skills

Product storytelling

Demand generation

Marketing analytics

Campaign planning

Cross-functional collaboration

Strong communication

Education

Bachelor’s degree in Computer Science, Marketing, Business, or related field

Tools

HubSpot

Job description

We are looking for a highly analytical and execution-oriented Product Marketing Manager to drive and scale our lead intelligence, intent-driven demand programs, and pipeline analytics. This role is ideal for someone who thrives in a fast-paced, AI-driven environment and wants to directly influence revenue outcomes—not just activity metrics.

VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner across Data & AI, Infrastructure, and Digital & App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data with full control and compliance.

Our Multimodal AI Data Intelligence Platform uses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to enable advanced capabilities such as automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition.

Role Overview

VIDIZMO is seeking a Product Marketing Growth Manager to own product positioning, go-to-market execution, and growth outcomes across our product portfolio — Digital Evidence Management System (DEMS), VIDIZMO Redactor, and EnterpriseTube. This role sits at the intersection of product, marketing, sales, and revenue. You will be responsible for deeply understanding the products, markets, and buyers; translating that knowledge into compelling messaging and campaigns; and driving measurable pipeline and revenue growth. The role requires both strategic thinking and hands-on execution, with clear accountability for results.

Key Responsibilities

Product & Market Mastery

• Develop deep understanding of VIDIZMO’s products, use cases, differentiators, and roadmap
• Understand target industries, buyer personas, procurement processes, and compliance drivers (CJIS, FOIA, privacy, security)
• Conduct ongoing customer and market research to inform positioning, messaging, and GTM decisions
• Stay current on market trends, customer needs, and competitive landscape
• Ensure marketing messaging accurately reflects product capabilities and customer value

Product Positioning & Messaging

• Own product positioning, value propositions, and messaging frameworks across the portfolio
• Develop differentiated product narratives aligned to customer pain points, use cases, and outcomes
• Create and maintain product marketing assets: pitch decks, solution briefs, landing pages, case studies, battlecards, and sales collateral
• Enable Sales and Business Development with clear, compelling, and differentiated messaging and enablement materials

Go-to-Market, Demand & Growth Execution

• Plan and execute integrated go-to-market strategies for product launches, features, and campaigns
• Drive demand generation and pipeline contribution in collaboration with Marketing, Sales, and Revenue teams
• Lead campaign planning and execution across digital, content, outbound, ABM, partner, and field motions
• Support ABM and enterprise/government-focused marketing initiatives targeting high-value accounts
• Optimize buyer journeys, funnels, and conversion rates across website, landing pages, and campaigns
• Own website content performance, conversion optimization, and SEO strategy beyond content creation

Analytics, Insights & Performance Optimization

• Define success metrics and KPIs across product marketing, demand generation, and GTM initiatives
• Track and analyze performance using marketing analytics, attribution models, and CRM data
• Measure campaign effectiveness, pipeline impact, and revenue contribution
• Translate insights into clear recommendations, optimizations, and action plans
• Continuously test, learn, and iterate to improve performance and scalability

Sales Enablement, Partners & Ecosystem Marketing

• Develop and maintain sales enablement assets aligned to buyer stages and use cases
• Partner with Sales and Business Development to support deal acceleration and win rates
• Support partner and ecosystem marketing initiatives, including co-marketing and joint GTM efforts
• Ensure consistent positioning and messaging across direct, partner, and channel motions

Marketing Operations & Cross-Functional Execution

• Work closely with Product to align roadmap priorities with market demand and GTM readiness
• Collaborate with Marketing Ops on marketing automation, CRM (HubSpot) workflows, and attribution
• Ensure clean handoffs, lifecycle tracking, and visibility from lead to revenue
• Coordinate execution across teams and vendors as needed
• Ensure initiatives move from strategy to execution to measurable business impact

Required Qualifications

• Bachelor’s degree in Computer Science, Marketing, Business, or a related field
• 6–7 years of experience in product marketing, growth marketing, or GTM roles in B2B SaaS
• Proven experience owning product positioning, go-to-market execution, and demand programs
• Strong understanding of B2B buying journeys, complex sales cycles, and enterprise procurement
• Experience working closely with Sales, Product, and Revenue teams
• Ability to connect messaging, campaigns, and channels to pipeline and revenue outcomes

Preferred / Nice-to-Have

• Experience marketing to public sector, law enforcement, or regulated industries
• Familiarity with AI, video, digital evidence, or data platforms
• Experience with ABM and partner-led growth
• Hands-on experience with HubSpot or similar CRM/marketing automation tools

Key Skills & Competencies

• Product storytelling, positioning, and messaging
• Demand generation and pipeline growth strategy
• Campaign planning, execution, and optimization
• Marketing analytics, attribution, and performance measurement
• Customer and market insight development
• Cross-functional collaboration and execution discipline
• Strong communication and presentation skills

Success Metrics

• Clear and consistent product positioning adopted across teams
• Increased marketing-sourced and influenced pipeline
• Improved conversion rates across funnels
• Successful product launches and GTM initiatives
• Measurable contribution to revenue growth

Why Join US?

• Own the narrative and growth of mission-critical products
• Work closely with executive leadership on strategy and execution
• Influence product direction through market insight
• Operate in high-impact markets with real-world outcomes
• Opportunity to build and scale product marketing as a growth engine

Benefits:

• Health Insurance (OPD/IPD), Daily Lunch Facility, Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)