PR & Communications Expert

SME Careers; Pakistan; Remote; PKR 2,066,000 - 4,822,000; Part time

Job summary

SME Careers is seeking a PR and Communications SME to review AI-generated outputs and craft expert communications content on an hourly, remote contractor basis.

You will evaluate reasoning quality, messaging discipline, tone, and stakeholder fit; provide precise feedback and write gold-standard rewrites with rationale; familiarity with crisis communications a plus.

The role supports training data for AI models, with ongoing opportunities as projects arise.

Qualifications

• Bachelor’s degree or higher in a related field.
• 5+ years in PR/communications (agency or in-house).
• Strong ability to develop messages and control tone.

Responsibilities

• Review AI-generated PR outputs for accuracy, messaging discipline and clarity.
• Provide precise, actionable feedback and write model rewrites with rationale.
• Assess tone, stakeholder fit, crisis-communication logic across scenarios.

Skills

PR & Communications

Editing

QA feedback

Crisis communications

English proficiency

Education

Bachelor’s degree in Communications, Journalism, Public Relations, Marketing

Job description

In this hourly, remote contractor role, you will work as a PR & Communications Subject Matter Expert (SME) to review AI-generated PR/communications outputs and/or create expert communications content, evaluating reasoning quality, messaging discipline, and step-by-step decision-making while providing precise written feedback. You will assess solutions for clarity, accuracy, tone, stakeholder fit, and adherence to the prompt; identify issues in narrative coherence, positioning, media readiness, reputational risk, claims/compliance, and crisis-response logic; fact-check statements where needed; write high-quality explanations and model deliverables (e.g., press releases, statements, FAQs, pitches, comms plans) that demonstrate best practices; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality.

This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs. Your PR and communications expertise directly helps improve the world’s premier AI models by making their public-facing writing more accurate, on-message, risk-aware, and clearly explained.

Important

There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.

Key Responsibilities

• Develop AI Training Content: Create detailed prompts and gold-standard PR/comms outputs (press releases, statements, pitches, FAQs, comms plans) to guide AI learning.
• Optimize AI Performance: Evaluate and rank AI responses to improve message discipline, clarity, credibility, and stakeholder fit.
• Ensure Model Integrity: Test AI outputs for inaccuracies, reputational risk, bias, and unsafe claims; validate reliability across scenarios (product launch, incident response, policy change).

Your Profile

• Bachelor’s degree (or higher) in Communications, Journalism, Public Relations, Marketing, or a related field (or equivalent professional experience).
• 5+ years of professional experience in PR and/or communications (agency or in-house), including writing and media-facing deliverables.
• Strong command of message development: narratives, proof points, objection handling, Q&A/FAQ frameworks, and tone control.
• Experience producing core comms assets: press releases, media pitches, bylines, statements, talking points, internal comms, and executive notes.
• Ability to evaluate outputs for accuracy, defensibility, and risk (overclaims, legal/compliance sensitivity, forward-looking statements, confidentiality).
• Familiarity with crisis comms principles: rapid response, stakeholder mapping, escalation paths, holding statements, and post-incident learnings.
• Strong editing and QA skills; ability to provide specific, actionable feedback and write gold-standard rewrites with rationale; minimum C1 English proficiency.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Prior experience with AI data training/annotation, editorial QA, newsroom/press office workflows, or comms review is strongly preferred.