Performance Marketing Manager

Zeta Technologies (Pvt) Ltd.; Islamabad; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A technology firm specializing in digital connectivity is seeking an experienced Performance Marketing Manager to develop and execute data-driven marketing strategies for eSIM products. The ideal candidate has 5–8 years of performance marketing experience, a proven track record in managing high ad spends, and expertise in analytics tools such as GA4. This role is based in Islamabad, offering a dynamic and collaborative work environment.

Qualifications

• 5–8 years of experience in performance or growth marketing, preferably in telecom.
• Proven record of managing significant monthly ad spend with high ROI.
• Advanced proficiency in data-driven decision-making.

Responsibilities

• Develop global performance marketing strategy for eSIM products.
• Launch and optimize high-budget paid media campaigns across platforms.
• Monitor campaign performance and report insights to leadership.

Skills

Performance marketing strategy development

Data-driven decision making

Campaign optimization

Analytics and tracking

Cross-functional collaboration

Education

Bachelor’s or Master’s degree in Marketing or related field

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Looker Studio

Job description

Role Summary

We are launching a new‑age global digital connectivity business centered around E‑SIM technology, and we’re seeking a Performance Marketing Manager to lead growth across markets. This role demands a data‑driven marketer who will design and execute full‑funnel paid campaigns, blending analytical precision, creative storytelling, and growth experimentation to maximize acquisition, activation, and lifetime value for our digital users.

Duties And Responsibilities

Strategy & Planning

• Develop and own the global performance marketing strategy for eSIM products across key digital channels (Search, Social, Display, Video, Affiliate, and Programmatic).
• Design full‑funnel acquisition frameworks that drive measurable outcomes — CAC, ROAS, conversion rate, and retention uplift.
• Create scalable, automated campaign architectures for multi‑market execution.

Execution & Optimization

• Launch, manage, and continuously optimize high‑budget paid media campaigns across Google, Meta, TikTok, and other ad networks.
• Conduct A/B and multivariate testing across creatives, audience cohorts, and landing experiences.
• Partner with the Product & UI teams to refine activation flows, checkout UX, and onboarding journeys to improve conversion and retention.

Analytics & Insights

• Implement robust tracking and attribution using GA4, Google Tag Manager, and data visualization tools (Looker, Data Studio, Power BI, etc.).
• Monitor daily and weekly campaign performance, reporting insights and recommendations to leadership. Monitor results against business targets.
• Leverage analytics to identify emerging opportunities by region, validity, audience segment and product attributes.
• Stay ahead of digital trends, tools, and platform updates.

Collaboration

• Work cross‑functionally with Product, Commercial, and Design teams to ensure alignment between campaign messaging, pricing, and product features.
• Own the performance marketing budget, ensuring optimal allocation and cost efficiency across global markets.

Job Specifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 5–8 years of experience in performance or growth marketing, preferably in telecom, digital products, or e‑commerce.
• Proven record of managing significant monthly ad spend with high ROI.
• Expertise in Google Ads, Meta Ads, TikTok Ads, programmatic buying, affiliate and influencer marketing.
• Advanced proficiency in GA4, Tag Manager, Looker Studio, and data‑driven decision‑making.
• Experience analyzing funnel and usage data to enhance conversion, retention, and customer lifetime value (CLV).
• Familiarity with E‑SIM, mobile plans, or digital subscription models will be an advantage.
• Creative thinker with an experimental, data‑driven approach to problem‑solving.
• Analyze usage data and feedback to enhance performance, usability, and customer satisfaction.

Location: Corporate Office, I-9/3, Islamabad

No. of position: 1