Performance & Growth Marketing Specialist

SeeBiz; Lahore; On-site; PKR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Learning & development

Collaborative environment

E-commerce & B2B SaaS growth

Job summary

SeeBiz is seeking a Performance & Growth Marketing Specialist to lead data-driven customer acquisition and revenue growth from Lahore, on-site. You will manage Meta, Google, LinkedIn, and other paid channels, tracking CAC, ROAS, LTV, and conversion metrics to optimize campaigns.

You will collaborate with Content, Sales, and Product teams, run A/B tests, optimize funnels, and build dashboards. A hands-on analytics mindset and 4+ years in growth marketing are required.

Qualifications

• 4 years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or a similar role.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong understanding of paid acquisition and digital marketing funnels.
• Experience with Google Analytics / GA4, Google Tag Manager, and conversion tracking.
• Strong analytical and data interpretation skills.
• Experience with A/B testing, audience segmentation, retargeting, and conversion optimization.
• Understanding of CAC, LTV, ROAS, CPA, CPL, CTR, CPC, and conversion metrics.
• Strong Excel/Google Sheets skills for data analysis and reporting.
• Excellent communication and problem-solving skills.
• Ability to work independently and take ownership of performance targets.

Responsibilities

• Develop and execute performance marketing strategies across Meta, Google, LinkedIn, and other relevant paid channels.
• Plan, launch, manage, and optimize paid advertising campaigns to achieve acquisition and revenue targets.
• Monitor key performance metrics including CAC, CPL, CPA, ROAS, CTR, CPC, conversion rate, and LTV.
• Conduct audience research, segmentation, competitor analysis, and campaign targeting.
• Manage campaign budgets and optimize ad spend and channel-level performance.
• Conduct A/B testing for ad creatives, audiences, landing pages, offers, and messaging.
• Work closely with the content and creative teams to develop high-performing ad creatives and copies.
• Identify opportunities to improve conversion rates and customer acquisition funnels.
• Analyze customer journeys and identify drop-off points across the marketing funnel.
• Build and maintain performance dashboards and provide regular reports on campaign performance.
• Use data and analytics to identify growth opportunities and make recommendations to management.
• Conduct growth experiments and continuously test new acquisition channels and strategies.
• Collaborate with Sales, Product, Content, and Business teams to align marketing activities with business objectives.
• Stay updated with the latest performance marketing trends, platform changes, tracking technologies, and growth strategies.

Skills

Meta Ads

Google Ads

A/B Testing

Analytics

Growth Marketing

Conversion Optimization

Audience Segmentation

Retargeting

Excel/Sheets

Dashboard Reporting

Tools

Google Analytics/GA4

Google Tag Manager

Excel/Google Sheets

Job description

Performance & Growth Marketing Specialist

• Location
• High Q Tower, Lahore
• Date
• 09, September 2026
• Job Type
• Full Time (On-site)

We are looking for a Performance & Growth Marketing Specialist who will be responsible for driving measurable customer acquisition, revenue growth, and marketing efficiency through data-driven performance marketing strategies. The ideal candidate should have hands‑on experience in Meta Ads, Google Ads, lead generation, conversion optimization, analytics, and growth experimentation.

Key Responsibilities

• Develop and execute performance marketing strategies across Meta, Google, LinkedIn, and other relevant paid channels.
• Plan, launch, manage, and optimize paid advertising campaigns to achieve acquisition and revenue targets.
• Monitor key performance metrics including CAC, CPL, CPA, ROAS, CTR, CPC, conversion rate, and LTV.
• Conduct audience research, segmentation, competitor analysis, and campaign targeting.
• Manage campaign budgets and optimize ad spend and channel-level performance.
• Conduct A/B testing for ad creatives, audiences, landing pages, offers, and messaging.
• Work closely with the content and creative teams to develop high-performing ad creatives and copies.
• Identify opportunities to improve conversion rates and customer acquisition funnels.
• Analyze customer journeys and identify drop-off points across the marketing funnel.
• Build and maintain performance dashboards and provide regular reports on campaign performance.
• Use data and analytics to identify growth opportunities and make recommendations to management.
• Conduct growth experiments and continuously test new acquisition channels and strategies.
• Collaborate with Sales, Product, Content, and Business teams to align marketing activities with business objectives.
• Stay updated with the latest performance marketing trends, platform changes, tracking technologies, and growth strategies.

Requirements

• 4 years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or a similar role.
• Hands‑on experience with Meta Ads Manager and Google Ads.
• Strong understanding of paid acquisition and digital marketing funnels.
• Experience with Google Analytics / GA4, Google Tag Manager, and conversion tracking.
• Strong analytical and data interpretation skills.
• Experience with A/B testing, audience segmentation, retargeting, and conversion optimization.
• Understanding of CAC, LTV, ROAS, CPA, CPL, CTR, CPC, and conversion metrics.
• Strong Excel/Google Sheets skills for data analysis and reporting.
• Excellent communication and problem‑solving skills.
• Ability to work independently and take ownership of performance targets.

Preferred / Nice to Have

• Experience in B2B SaaS or e‑commerce.
• Experience with LinkedIn Ads and other paid acquisition channels.
• Knowledge of CRM and marketing automation platforms.
• Experience with landing page optimization and CRO.
• Basic understanding of SEO and organic growth.
• Experience working in a fast‑paced, target‑driven environment.

What We Offer

• Competitive salary package
• Performance‑based growth opportunities
• Learning and development opportunities
• Collaborative and growth-oriented work environment
• Opportunity to work on e‑commerce and B2B SaaS growth initiatives

Connect with

SeeBiz

Whether you’re curious about our work or ready to collaborate, we’d love to hear from you!

Pakistan

Office 1313, 1317 High Q Tower, Jail Rd, Gulberg V, LHR.

United States

12508 Center St., South Gate, CA 90280, USA.