Outbound Demand Gen Lead — AI-Driven Campaigns

Astera Software, Inc.; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A global software firm in Karachi seeks an experienced Outbound Lead to own demand generation initiatives. You will plan and execute outbound campaigns across various channels, identify ideal customer profiles, and collaborate with teams to ensure aligned messaging. The ideal candidate has over 3 years of experience and strong skills in email marketing and CRM automation tools, with a focus on data-driven strategies. This role offers a unique opportunity to drive measurable business impact and global growth.

Qualifications

• 3+ years of experience in outbound marketing, demand generation, or B2B campaign management.
• Strong grasp of lead generation, email marketing, and CRM automation tools.
• Proven success in designing and executing data-driven outreach campaigns.
• Ability to interpret performance metrics and optimize strategies based on insights.
• Excellent communication and copywriting skills for outbound messaging.
• Experience with AI-based personalization and automation tools (preferred).
• Strategic thinker with an experimental mindset.

Responsibilities

• Plan and execute targeted outbound campaigns across email, LinkedIn, and other channels.
• Identify and segment ideal customer profiles (ICPs) and craft personalized outreach strategies.
• Collaborate with Sales and Product teams to ensure alignment between messaging and pipeline goals.
• Analyze campaign performance and continuously optimize for higher engagement and conversions.
• Experiment with automation tools, AI-driven personalization, and A/B testing to enhance effectiveness.
• Build and manage reporting dashboards to track KPIs and ROI of outbound efforts.

Skills

Outbound marketing

Demand generation

B2B campaign management

Lead generation

Email marketing

CRM automation tools

Data-driven outreach

Communication skills

Copywriting skills

AI-based personalization

Education

Bachelor's degree in Marketing, Business, or related discipline

Tools

HubSpot

Salesforce

Job description

A global software firm in Karachi seeks an experienced Outbound Lead to own demand generation initiatives. You will plan and execute outbound campaigns across various channels, identify ideal customer profiles, and collaborate with teams to ensure aligned messaging. The ideal candidate has over 3 years of experience and strong skills in email marketing and CRM automation tools, with a focus on data-driven strategies. This role offers a unique opportunity to drive measurable business impact and global growth.