Marketing Strategist

Prime System Solutions; Pakistan; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading technology firm in Pakistan is seeking a dynamic Marketing Strategist to own their marketing presence. This role involves developing B2B marketing strategies, managing social media channels, and creating engaging content. The ideal candidate has a Bachelor's degree in a relevant field and 2–4 years of experience in marketing and content creation. Join a creative team dedicated to driving brand awareness and lead generation through strategic initiatives.

Qualifications

• 2–4 years of experience in marketing, social media management, and content creation.
• Strong grasp of LinkedIn marketing and other professional platforms.
• Strong project management and multitasking ability.

Responsibilities

• Develop and execute integrated B2B marketing strategies aligned with business goals.
• Conduct market and competitor research to identify trends and opportunities.
• Plan campaigns that support lead generation and product launches.
• Manage and grow all social media channels.

Skills

Strategic thinking

Content creation

Social media management

Analytical mindset

Excellent writing skills

Project management

Creative storytelling

Education

Bachelor’s degree in marketing, Communications, Business Administration, or a related field

Tools

Canva

Adobe Creative Suite

Job description

About the Role We’re looking for a dynamic Marketing Strategist who can own our marketing presence end-to-end—planning strategy, creating content, and managing social media channels to drive brand awareness, engagement, and lead generation. The ideal candidate is a combination of strategist and hands‑on creator.

Key Responsibilities

• Develop and execute integrated B2B marketing strategies aligned with business goals.
• Conduct market and competitor research to identify trends and opportunities.
• Plan campaigns that support lead generation, product launches, and thought leadership.
• Manage and grow all social media channels.
• Create monthly content calendars, schedule posts, and monitor engagement.
• Produce engaging content: posts, infographics, short videos/reels, case studies, blogs, and email newsletters.
• Ensure all content aligns with brand voice and resonates with professional audiences.
• Coordinate with designers or freelancers when specialized graphics or video edits are required.

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• 2–4 years of hands‑on experience in marketing, social media management, and content creation.
• Strong grasp of LinkedIn marketing and other professional platforms.
• Proficiency in design and editing tools like Canva, Adobe Creative Suite.
• Excellent writing skills and understanding of B2B audience tone.
• Strategic thinking combined with a creator’s mindset.
• Strong project management and multitasking ability.
• Analytical mindset to interpret data and optimize campaigns.
• Creative storytelling and visual sense for professional audiences.