Marketing Strategist

Prime System Solutions; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading technology firm in Lahore is seeking a Marketing Strategist to oversee their comprehensive marketing strategy. The role includes developing B2B marketing plans, managing social media channels, and creating engaging content. The ideal candidate will have a bachelor's degree and 2-4 years of marketing experience, combining strategic thinking and creativity to enhance brand awareness and lead generation.

Qualifications

• 2-4 years of marketing experience, including social media management.
• Proficiency in B2B marketing and content strategy.
• Strong understanding of LinkedIn and professional platforms.

Responsibilities

• Develop integrated B2B marketing strategies.
• Conduct market research to identify trends.
• Manage and grow social media channels.

Skills

Marketing strategy development

Social media management

Content creation

Analytical skills

Project management

Strong writing skills

Education

Bachelor's degree in marketing or related field

Tools

Canva

Adobe Creative Suite

Job description

About The Role

We're looking for a dynamic Marketing Strategist who can own our marketing presence end-to-end—planning strategy, creating content, and managing social media channels to drive brand awareness, engagement, and lead generation. The ideal candidate is a combination of strategist and hands-on creator.

Key Responsibilities

• Develop and execute integrated B2B marketing strategies aligned with business goals
• Conduct market and competitor research to identify trends and opportunities
• Plan campaigns that support lead generation, product launches, and thought leadership
• Manage and grow all social media channels
• Create monthly content calendars, schedule posts, and monitor engagement
• Produce engaging content: posts, infographics, short videos/reels, case studies, blogs, and email newsletters
• Ensure all content aligns with brand voice and resonates with professional audiences
• Coordinate with designers or freelancers when specialized graphics or video edits are required

Requirements

• Bachelor's degree in marketing, Communications, Business Administration, or a related field
• 2-4 years of hands-on experience in marketing, social media management, and content creation
• Strong grasp of LinkedIn marketing and other professional platforms
• Proficiency in design and editing tools like Canva, Adobe Creative Suite
• Excellent writing skills and understanding of B2B audience tone
• Strategic thinking combined with a creator's mindset
• Strong project management and multitasking ability
• Analytical mindset to interpret data and optimize campaigns.
• Creative storytelling and visual sense for professional audiences.