Marketing Manager

YTO International Ltd.; Lahore; On-site; PKR 1,339,000 - 2,344,000; Full time

Job summary

YTO International Ltd. in Pakistan seeks an experienced sales leader in the agricultural machinery sector.

The role focuses on expanding sales channels across Pakistan, developing major clients in wheat, rice, and forage crops, and achieving ambitious sales targets through strategic market expansion plans. The candidate will research market dynamics, conduct competitiveness analyses, and participate in exhibitions and promotions to strengthen brand presence while coordinating frequent field

Qualifications

• 5+ years of experience in agricultural machinery industry, with a focus on market development or sales.
• Strong understanding of the Pakistani agricultural machinery market and distribution networks.
• Excellent communication and negotiation skills and customer relationship-building ability.
• Experience in independently developing markets and expanding sales channels.
• Willingness to travel frequently for field operations and business trips.
• Fluency in English and Urdu.

Responsibilities

• Expand sales channels for agricultural machinery in Pakistan and develop major clients in wheat, rice, and forage crops to meet sales targets.
• Develop and implement market expansion plans, focusing on distributor and agent networks to improve channel coverage.
• Research the Pakistani market and competitor dynamics, and conduct product competitiveness analyses and applications.
• Participate in local agricultural machinery exhibitions and promotions; plan product promotions and enhance brand influence.

Skills

Communication

Negotiation

Customer relations

Market development

Sales

English

Urdu

Job description

Job Description: Job Responsibilities:

• Expand sales channels for agricultural machinery in Pakistan, develop major clients in wheat, rice, and forage crops, and achieve sales targets.
• Develop and implement market expansion plans, focusing on expanding the network of distributors and agents and improving sales channel coverage.
• Understand user needs, research the Pakistani agricultural machinery market and competitor dynamics, and conduct product competitiveness analysis and application.
• Participate in local agricultural machinery exhibitions, rural promotions, and other marketing activities; plan product promotions and enhance brand influence.

Job Specification: Required Skills and Experience:

• More than 5 years of experience in the agricultural machinery industry, with a background in market development or sales.
• Solid understanding of the Pakistani agricultural and agricultural machinery market and familiarity with the local distribution network.
• Excellent communication and negotiation skills and customer relationship-building ability.
• Experience independently developing markets.
• Ability to adapt to frequent business trips and field operations.
• Fluent in English and Urdu.

Preferred:

• Channel resources or customer resources.