Marketing Head - HealthTech (Onsite, Lahore, PKR Salary)

HR POD Careers; Lahore; On-site; PKR 2,750,000 - 3,500,000; Full time

Job summary

A leading marketing firm in Lahore is seeking an experienced Marketing Manager to build strategies and lead initiatives that enhance market positioning. Ideal candidates will have 7 to 10 years of experience in traditional and digital marketing, an MBA in Marketing, and strong leadership skills. The role involves analyzing consumer behavior and coordinating sales and marketing efforts to drive brand awareness and profitability.

Qualifications

• 7 to 10 years of experience in Traditional and Digital Marketing.
• Work experience as a Marketing Manager, preferably in the software industry.
• Experience or knowledge in the US IT industry and IT healthcare domain is preferred.

Responsibilities

• Build strategies for market leadership.
• Develop key initiatives for recruitment processes.
• Analyze consumer behavior and design branding strategies.
• Coordinate sales and marketing efforts.
• Drive brand awareness and achieve marketing objectives.
• Develop effective channel selection strategies.
• Support campaigns to improve global profile.
• Manage resources to maximize ROI.
• Monitor competitor behavior and market positioning.
• Lead multi-stakeholder relationships and events.

Skills

Traditional and Digital Marketing

Leadership skills

Web analytics

Google AdWords

Education

MBA in Marketing

Job description

Requirements

• 7 to 10 years of experience in Traditional and Digital Marketing
• MBA in Marketing from a reputable educational institute
• Work experience as a Marketing Manager, preferably within the software industry
• Proven experience in running successful marketing campaigns
• Solid knowledge of web analytics and Google AdWords
• Strong leadership skills with the ability to set and prioritize goals
• Experience or knowledge in the US IT industry and IT healthcare domain will be preferred

Responsibilities

• Build strategies for the company and its sister company to strengthen their market leadership position
• Develop key initiatives to deliver on strategy and drive change in recruitment processes using a segmented approach for potential clients
• Analyze consumer behavior, identify market opportunities, and design effective branding strategies
• Coordinate sales and marketing efforts and actively participate in company planning
• Drive brand awareness, enhance profitability, and achieve marketing objectives
• Develop a framework to enable marketers to build effective channel selection strategies
• Develop, execute, and support campaigns that use creative marketing and PR to improve the companys global profile
• Support and manage brand, communications, and digital strategies
• Manage resources (financial and others) to ensure the highest ROI
• Monitor, analyze, and anticipate competitor behavior and market positioning
• Lead and align multi-stakeholder relationships; manage webinars and corporate events