Manager Brands & Communications

Jazz; Islamabad; On-site; PKR 1,000,000 - 1,500,000; Full time

Job summary

A leading telecommunications firm in Islamabad is seeking a Brand Manager to lead marketing communications for its business offerings. The ideal candidate will have extensive experience in brand management and be skilled in developing integrated marketing strategies. Responsibilities include creating engaging content, analyzing brand performance metrics, and driving customer engagement. Join a dynamic team committed to innovation in the digital space.

Qualifications

• 6-8 years in brand management, B2B marketing, or communications required.
• Experience preferably within telecom, tech, or SaaS sectors.

Responsibilities

• Develop and execute brand strategies.
• Design and implement integrated marketing campaigns.
• Lead creation of brand and product content.
• Track performance and prepare dashboards for key initiatives.
• Drive lead generation through engagement programs.

Skills

Exceptional written and verbal communication skills

Strong understanding of integrated marketing communication principles

Analytical mindset

Proficiency in Microsoft Office and analytics tools

Creative problem-solving skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's preferred

Tools

Microsoft Office

Job description

Grade: L3

Location: Islamabad

Apply by: 18th Nov, 2025

What is B2B Marketing Communications?

B2B Marketing Communications at Jazz Business focuses on building trust and visibility for our enterprise technology portfolio. The function transforms complex product offerings into impactful, insight-driven communication that resonates with business audiences, drives engagement, and delivers measurable business outcomes.

Role Overview

We are seeking a Brand Managerwith a strong grasp of marketing communications, brand strategy, and digital engagement. The ideal candidate combines analytical thinking with creative storytelling and can manage multiple brand portfolios simultaneously.

You will be part of a 3-member core brand team, supported by CRM and digital marketing functions, and will report to the Head of Brands & Communications - Jazz Business.

The Brand Manager - Garaj, Quantica, C&IB, GSM & Fixed will lead end-to-end marketing and communication strategy for five key Jazz Business portfolios:

• Garaj Cloud
• Quantica
• C&IB
• GSM (Mobile Enterprise Solutions)
• Fixed Connectivity

This role focuses on driving brand consistency, campaign excellence, and customer-centric storytelling across digital, social, and traditional channels.

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

Brand & Positioning

• Develop and execute brand strategies for Garaj, GSM, and Fixed to strengthen market positioning and business relevance.
• Build a unified brand narrative that connects Jazz Business solutions under a single, value-driven identity.
• Translate business priorities and technology propositions into accessible, differentiated brand messaging.

Campaign Planning & Execution

• Design and implement integrated marketing campaigns aligned with sales, product, and vertical objectives.
• Lead creative development, agency management, and multi-channel rollout with focus on brand alignment and impact.
• Ensure campaigns are data-informed, with continuous optimization based on insights and performance metrics.

Content & Communication

• Lead the creation of brand and product content for digital, PR, and offline channels — including social media, events, and executive communications.
• Maintain consistent tone, messaging, and visual identity across all assets and touchpoints.
• Support thought leadership through articles, customer stories, and industry narratives that reinforce brand authority.

Performance & Insights

• Define KPIs, track performance, and prepare dashboards for key brand and campaign initiatives.
• Analyze engagement metrics to derive actionable insights for optimizing ROI and communication strategy.
• Champion data-driven decision-making across all marketing touchpoints.

Demand & Engagement

• Drive lead generation and customer engagement through campaigns, webinars, and vertical-specific activations.
• Partner with CRM and Sales teams to design nurturing journeys and engagement programs for enterprise clients.
• Integrate brand communication with product-led growth and event marketing initiatives.

Internal Advocacy & Collaboration

• Promote understanding of Garaj, GSM, and Fixed offerings across Jazz Business to strengthen internal alignment and advocacy.
• Collaborate cross-functionally with Product, Sales, and Corporate Communications to ensure cohesive storytelling.
• Act as a brand guardian ensuring consistency, compliance, and clarity across all communications.

Education

Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).

Experience

6-8 years in brand management, B2B marketing, or communications—preferably within telecom, tech, or SaaS sectors.

Skills & Competencies

• Exceptional written and verbal communication skills.
• Strong understanding of integrated marketing communication principles.
• Analytical mindset with ability to interpret and apply campaign insights.
• Proficiency in Microsoft Office, analytics tools, and presentation design.
• Ability to manage multiple stakeholders and concurrent projects effectively.
• Creative problem-solver with strategic business acumen and attention to detail.

Benefits

Why Join Jazz?

As one of Pakistan's largest private sector organizations, Jazz continues to redefine how businesses and people connect. We offer a dynamic environment where creativity, collaboration, and continuous learning thrive — enabling you to build brands that power the country's digital transformation.