Growth Finance Analyst (Financial Analyst – Marketing Strategy)

ACE Money Transfer; Pakistan; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A financial services company in Pakistan is seeking a Growth Finance Analyst with a sharp, data-driven approach to support marketing strategies. The role involves monitoring marketing budgets, conducting ROI analyses, and partnering with marketing teams. Candidates should have a Bachelor's degree in Finance and 2-5 years of relevant experience, along with advanced Excel skills and familiarity with data visualization tools. Competitive remuneration and a dynamic work environment await the successful candidate.

Qualifications

• 2-5 years of relevant experience in financial planning & analysis (FP&A), marketing finance, or business analytics.
• Experience supporting marketing or growth teams.

Responsibilities

• Monitor and track marketing budgets across channels and business units.
• Build and maintain financial models to measure ROI of marketing initiatives.
• Conduct financial evaluations of marketing tools and platforms.
• Assist in preparing marketing budgets and forecasts.
• Act as the Finance point of contact for Marketing and Operations.

Skills

Advanced proficiency in Excel

Data visualization tools (Tableau, Power BI)

Strong modeling skills for ROI analysis

Familiarity with Python

Familiarity with SQL

Education

Bachelor's degree in Finance, Economics, or Accounting

MBA or advanced degree

Tools

Tableau

Power BI

Google Analytics

Job description

Job Title: Growth Finance Analyst (Financial Analyst – Marketing Strategy)

Department: Accounts & Finance (FP&A)

Reports to: Corporate Financial Analyst

Location: Kharian Office

About us:

ACE Money Transfer is a UK-based multinational company headquartered in Manchester, United Kingdom. ACE Money Transfer provides online remittance services to individuals in 28 countries across UK, Europe, Canada, and Australia enabling them to send money across border in over 100 countries.

Job Summary:

We are seeking a sharp, data-driven Growth Finance Analyst/Financial Analyst – Marketing Strategy to join our team with a dedicated focus on supporting Marketing Strategy. This role will be instrumental in driving visibility into marketing spend, evaluating ROMI, conducting cost analyses, and assisting in tool and technology evaluations to ensure our marketing investments generate sustainable value.

Key Responsibilities

Marketing Spend Oversight

• Monitor and track marketing budgets across channels, campaigns, and business units.
• Ensure proper allocation and reconciliation of marketing expenses in coordination with accounting and marketing operations.
• Drive monthly variance analysis between forecast and actual spend.

Return on Marketing Investment (ROMI) Analysis

• Build and maintain financial models to measure ROI of marketing initiatives (e.g., digital advertising, events, sponsorships).
• Develop dashboards that track key performance metrics such as CAC, LTV, and ROAS.
• Provide forward-looking insights to guide marketing investment decisions.

Comparative Analysis of Marketing Tools

• Conduct financial and qualitative evaluations of marketing tools and platforms (CRM, email marketing, automation, attribution, etc.).
• Compare alternatives based on cost, performance metrics, vendor terms, and scalability.
• Partner with Marketing Ops to make data-driven recommendations on tool selection, renewals, or discontinuations.

Budgeting & Forecasting Support

• Assist in the preparation of marketing budgets and reforecasts.
• Collaborate with marketing leads to ensure spending aligns with strategic objectives.
• Identify and flag over/under-utilized budget categories or tools.

Cross-functional Business Partnering

• Act as the Finance point of contact for Marketing, Operations, and Revenue & Sales functions.
• Present analysis and insights to senior stakeholders with clear narrative and actionable recommendations.
• Support scenario planning for marketing-driven initiatives and expansion opportunities.

Reporting & Process Improvement

• Develop standardized templates and reporting processes for recurring marketing finance workflows.
• Automate reports where possible using BI tools or spreadsheet scripting.
• Recommend process enhancements for spend visibility, vendor tracking, and ROI optimization.

Qualifications

Education & Experience

• Bachelor’s degree in Finance, Economics, Accounting, or a related field (MBA or advanced degree a plus).
• 2–5 years of relevant experience in financial planning & analysis (FP&A), marketing finance, or business analytics.
• Experience supporting marketing or growth teams is strongly preferred.

Technical & Analytical Skills

• Advanced proficiency in Excel/Google Sheets and data visualization tools (e.g., Tableau, Power BI).
• Strong modeling skills for ROI analysis and cost comparisons.
• Familiarity with marketing systems and data (e.g., Adjust, Braze, Google Analytics, Meta Ads Manager).
• Familiarity with Python, SQL, Power BI, Tableau to extract, analyze and visualize data.

Soft Skills

• High attention to detail, technically astute intellectual curiosity, and business acumen.
• Strong verbal and written communication skills to relay insights clearly to non-finance stakeholders.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced, cross-functional environment.

ACE Money Transfer Profile: www.acemoneytransfer.com