Global Social Media Lead: Data-Driven Storytelling

Astera Software, Inc.; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A global technology company is looking for a Social Media Lead to shape and execute its social media strategy. This role requires 3+ years of experience in managing social media for brands, strong campaign creation skills, and familiarity with analytics tools. The ideal candidate will work collaboratively to enhance brand visibility and engage communities across platforms like LinkedIn and Instagram.

Qualifications

• 3+ years of experience managing social media strategy and content for a brand or agency.
• Strong understanding of LinkedIn, Instagram, X, and YouTube platforms and their algorithms.
• Proven ability to create engaging campaigns that drive reach and community growth.
• Experience using analytics and social listening tools.
• Strong visual and copywriting sensibility.
• Familiarity with AI-driven content tools and automation platforms (bonus).

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the brand's goals.
• Create and manage engaging, on-brand content for social media platforms.
• Track performance metrics and optimize content using data-driven insights.
• Collaborate with design, content, and product teams to amplify campaigns.
• Manage community interactions to strengthen brand presence.

Skills

Social media strategy management

Content creation

Performance metrics analytics

Community management

Trend analysis

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Hootsuite

Sprout

Meta Suite

Job description

A global technology company is looking for a Social Media Lead to shape and execute its social media strategy. This role requires 3+ years of experience in managing social media for brands, strong campaign creation skills, and familiarity with analytics tools. The ideal candidate will work collaboratively to enhance brand visibility and engage communities across platforms like LinkedIn and Instagram.