Field Marketing Officer: Pharma Growth & HCP Engagement

Bayer; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Bayer is seeking a Sales & Promotion Specialist in Lahore to drive market share and product growth through strategic engagement with healthcare professionals and targeted promotional campaigns. You will plan HCP interactions and report activities using Veeva CRM within a dynamic market environment.

The role requires a science background with pharmacy preferred, strong MS Office skills, and a proactive, collaborative attitude to align with Bayer's strategies and regulatory standards.

Qualifications

• Science degree required; pharmacist preferred.
• Proficient with Veeva CRM reporting.
• Strong MS Office (Word, Excel, PowerPoint) skills.
• Self-motivated and adaptable with a collaborative mindset.

Responsibilities

• Achieve sales, volume, growth, market share and listing targets.
• Plan and execute HCP engagements via MCCP with Patient Focused interactions.
• Report customer engagements in Veeva CRM and optimize interactions.
• Monitor competitor activity and reflect market dynamics.
• Organize CME updates for HCP groups aligned with marketing strategies.
• Develop medical knowledge and brand tactics to challenge the status quo.
• Collaborate with Sales/Marketing on MCCP strategies and new business sources.
• Comply with local regulations, policies and code of conduct.

Skills

Veeva CRM

HCP engagement

MS Office

Education

Science degree

Pharmacist preferred

Job description

Bayer is seeking a Sales & Promotion Specialist in Lahore to drive market share and product growth through strategic engagement with healthcare professionals and targeted promotional campaigns. You will plan HCP interactions and report activities using Veeva CRM within a dynamic market environment.

The role requires a science background with pharmacy preferred, strong MS Office skills, and a proactive, collaborative attitude to align with Bayer's strategies and regulatory standards.