Expert Performance Marketing

PMCL-JAZZ; Pakistan; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A leading telecom company in Pakistan seeks an Expert in Performance Marketing to optimize multi-channel paid media campaigns. This role involves managing budgets, conducting A/B testing, and leveraging analytics to drive data-driven growth. Ideal candidates should have a Bachelor's in Marketing, several years of campaign management experience, and relevant certifications. Join us to empower millions in a digital economy.

Benefits

Continuous learning and development

Inclusive work environment

Qualifications

• 3–5 years of paid campaign management experience with proven results.
• Proficiency in using analytics tools for performance tracking.
• Understanding of attribution models and digital marketing strategies.

Responsibilities

• Plan, execute, and optimize paid campaigns across various platforms.
• Collaborate with cross-functional teams for campaign alignment.
• Monitor KPIs and recommend improvements based on data.

Skills

Paid campaign management

A/B testing

Google Ads

Meta Ads

Data analysis

Budget management

Education

Bachelor’s in Marketing/Business

Google Ads & Meta Ads Certifications

Tools

Google Analytics

Firebase

CRM software

Job description

Grade Level: L2 | Location: Islamabad | Last date to apply: 21st November 2025

What is Expert Performance Marketing? Drive end-to-end execution and optimization of multi-channel paid media campaigns, ensuring alignment with business goals and creative strategies. Monitor key performance metrics, run A/B testing, and manage budgets for efficient ROI. Leverage analytics, reporting, and market insights to recommend improvements, propose new strategies, and present data-driven growth plans to senior leadership. The incumbent shall work in an extended team of 8 to 10 members.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, TikTok, and programmatic channels to drive acquisition and revenue.
• Collaborate with cross-functional teams for alignment between creatives, messaging, and business goals.
• Monitor KPIs (CTR, CPA, ROAS, CPC, conversion rates) and recommend improvements.
• Implement A/B testing strategies for creatives, audience targeting, and bidding approaches.
• Manage ad budgets, pacing, and forecasting for efficient spend allocation.
• Ensure accurate tracking via GTM, Firebase, and analytics tools.
• Build dashboards/reports with BI teams for performance visibility.
• Stay updated with trends, platform updates, and competitor activities to propose new strategies.
• Present strategic updates, performance results, and growth plans to senior leadership, making data-driven recommendations to inform future planning and investment.

Qualifications

• Bachelor’s in Marketing/Business – foundational marketing and business strategy knowledge.
• Specialized degrees: Google Ads & Meta Ads Certifications, GA4 proficiency, attribution model understanding.
• 3–5 years of paid campaign management experience with proven results.
• Useful: CRM, marketing automation exposure, telco or subscription business familiarity.

Why join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development. Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession. As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.

Equal Opportunity Statement

Jazz is an equal-opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.