Employer Branding Specialist/Associate (Onsite - Lahore/Islamabad)

Podium; Islamabad; Hybrid; PKR 1,400,000 - 2,000,000; Full time

Job summary

A growing tech company in Pakistan is seeking an Employer Branding Specialist to enhance its reputation as an employer of choice. This hybrid role involves creating strategies to showcase the company culture and attract top talent. The ideal candidate has a Bachelor’s degree and 2+ years of experience in employer branding or related HR functions. Key responsibilities include developing branding strategies, creating compelling content, and managing social media initiatives.

Qualifications

• 2+ years of experience in employer branding, recruitment marketing, or related HR functions.
• Experience with social media platforms and content creation.
• Proficiency in English for effective communication.

Responsibilities

• Develop and execute employer branding strategy.
• Create content to showcase company culture.
• Manage branding initiatives across platforms.
• Ensure brand consistency during hiring process.

Skills

Written communication skills

Verbal communication skills

Creative thinking

Analytical skills

Social media proficiency

Education

Bachelor's degree in Marketing, HR, Communications

Tools

Canva

Adobe Creative Suite

Social media management tools

Job description

At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.

At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision‑making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!

Job Overview

The Employer Branding Specialist/Associate will be responsible for enhancing and promoting our company’s reputation as an employer of choice. This role involves creating and implementing strategies that showcase the company culture, values, and unique work environment to attract top talent. The position works closely with the HR and Marketing teams to build a strong employer brand both internally and externally.

Responsibilities

• Develop and execute a comprehensive employer branding strategy to attract, engage, and retain top talent.
• Create compelling content (blogs, ads, social media posts, videos, testimonials, etc.) to showcase the company’s culture, employee stories, and benefits.
• Manage and optimize employer branding initiatives across social media platforms such as LinkedIn, Glassdoor, Indeed, and others.
• Partner with the recruitment team to ensure that the employer brand is consistently communicated during the hiring process.
• Enhance the internal referral program with targeted campaigns to boost participation, drive quality referrals, and position employees as key talent ambassadors.
• Develop programs to encourage employees to advocate for the company as a great place to work.
• Ensure that the employer brand aligns with the overall corporate brand and messaging.
• Measure the effectiveness of branding campaigns using metrics such as candidate engagement, application rates, and feedback from new hires.
• Stay informed about market trends, competitor employer branding strategies, and best practices.

Requirements

• Bachelor’s degree in Marketing, Human Resources, Communications, or a related field.
• 2+ years of experience in employer branding, recruitment marketing, or related HR functions.
• Strong written and verbal communication skills.
• Experience with social media platforms and content creation.
• Creative thinking with the ability to develop and execute unique branding strategies.
• Strong analytical skills and experience in using data to drive decision‑making.
• Proficiency in tools such as Canva, Adobe Creative Suite, and social media management tools (Hootsuite, Sprout Social, etc.) is a plus.
• Operate in US time zone (Mountain Time) – 7pm - 4am PKT.
• This is a hybrid role and you would be required to work onsite a few days out of the week.

Preferred Skills

• Experience in video production and editing.

NOTE: This is an onsite role. We are open to both Lahore and Islamabad.