Email Marketer

Accotech Pvt Limited; Rawalpindi Cantonment; On-site; PKR 350,000 - 1,400,000; Full time

Job summary

A leading marketing firm in Rawalpindi Cantonment is seeking a creative Email Marketer to join its team. The successful candidate will design and optimize email marketing campaigns focused on customer engagement and retention. Ideal applicants should have 2+ years of experience in email marketing, strong copywriting skills, and familiarity with tools like Mailchimp or HubSpot. Health insurance is offered as part of the rewards and benefits package.

Benefits

Health Insurance

Qualifications

• 2+ years of experience in email marketing or a related role.
• Strong familiarity with A/B testing for email campaigns.
• Experience in eCommerce or B2B marketing is preferred.

Responsibilities

• Plan, execute, and optimize email marketing campaigns.
• Develop content and design templates that engage target audiences.
• Monitor and report on email performance metrics.

Skills

Email marketing experience

Copywriting and editing skills

HTML/CSS familiarity

Audience segmentation

Analytical skills

Data privacy understanding

Tools

Mailchimp

HubSpot

Salesforce Marketing Cloud

Google Analytics

Job description

Job Description

We are seeking a creative and results-driven Email Marketer to join our marketing team. The ideal candidate will design, implement, and optimize email marketing campaigns to drive customer engagement, retention, and conversion. This role involves strategy development, audience segmentation, content creation, and analyzing campaign performance to improve future email strategies.

Key Responsibilities

• Plan, execute, and optimize email marketing campaigns to align with business goals.
• Develop compelling content and design engaging templates that resonate with target audiences.
• Segment and manage email lists to personalize and tailor messaging.
• Implement A/B testing to enhance email effectiveness and engagement rates.
• Monitor email performance metrics (open rates, CTRs, conversions) and create reports to share insights.
• Collaborate with the content, design, and product teams to align email campaigns with brand voice and overall marketing strategy.
• Stay updated on industry best practices, trends, and compliance regulations (e.g., CAN‑SPAM, GDPR).

Required Skills and Qualifications

• Proven experience in email marketing, preferably with platforms such as Mailchimp, HubSpot, or Salesforce Marketing Cloud.
• Strong copywriting and editing skills with attention to detail.
• Familiarity with HTML/CSS for email formatting.
• Experience in audience segmentation, automation, and personalization.
• Proficiency in analyzing campaign performance metrics and generating actionable insights.
• Basic understanding of data privacy and compliance requirements for email marketing.

Preferred Experience

• 2+ years of experience in email marketing or a related role.
• Background in eCommerce or B2B marketing is a plus.
• Experience with analytics and reporting tools (Google Analytics, CRM systems).
• Knowledge of email deliverability, engagement tactics, and user experience design.

Job Type: Full-time

Work Location: In person

Job Rewards and Benefits

Health Insurance