Digital Marketing Strategist

Trickle Up; Pakistan; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A dynamic marketing firm in Pakistan is seeking a Brand Manager to lead brand and campaign strategies. This role requires 5–8 years of marketing experience, a strong grasp of digital marketing, and excellent design sensibility. You will collaborate with cross-functional teams to deliver visually exceptional campaigns and develop brand stories. The position offers a competitive salary, performance-based bonuses, and a collaborative work environment.

Benefits

Competitive salary + performance-based bonuses

Paid annual and sick leave

5-day work week (weekends off)

Professional development opportunities

Qualifications

• 5–8 years of relevant marketing experience.
• Strong understanding of digital marketing and content-led campaigns.
• Proven ability to manage multiple brands and campaigns.

Responsibilities

• Lead the development and execution of brand strategies.
• Ensure consistency in tone and visual identity across all touchpoints.
• Manage client relationships and track campaign performance.

Skills

Digital marketing

Social media strategy

Project management

Communication skills

Design sensibility

Job description

About the Role

We’re looking for a Brand Manager who lives and breathes marketing — someone who can think strategically, execute flawlessly, and bring a strong design sensibility to every project. You’ll lead the development and delivery of digital and social campaigns that build brands, engage audiences, and look exceptional doing it.

Key Responsibilities

• Lead the development and execution of brand and campaign strategies, with a focus on digital and social media.
• Act as the brand guardian, ensuring consistency in tone, messaging, and visual identity across all touchpoints.
• Work closely with creative and design teams to deliver campaigns that are not only effective but visually exceptional.
• Collaborate with cross‑functional teams (content, digital, media, strategy) to bring brand stories to life.
• Conduct market and audience research to inform strategy and creative direction.
• Manage client relationships, presenting ideas, reports, and performance insights with confidence and clarity.
• Track and analyse social and campaign performance metrics to optimise results and demonstrate ROI.
• Stay up to date with marketing and design trends, emerging platforms, and new creative opportunities.

Qualifications and Experience

• 5–8 years of relevant marketing experience is essential.
• Previous experience in a marketing or creative agency is a major plus.
• Strong understanding of digital marketing, social media strategy, and content‑led campaigns.
• Excellent sense of design and aesthetics, able to evaluate creative work and maintain visual consistency.
• Proven ability to manage multiple brands and campaigns simultaneously.
• Strong communication, presentation, and project‑management skills.

Benefits

• Competitive salary + performance‑based bonuses.
• Paid annual and sick leave.
• 5‑day work week (weekends off).
• Professional development opportunities.
• Collaborative, growth‑focused work environment.