Digital Marketing Specialist - REMOTE WORK

Tax Falcon; Rawalpindi Cantonment; Remote; PKR 1,400,000 - 2,000,000; Full time

Job summary

A growing online tax consultancy is seeking a Digital Marketing Specialist to manage social media marketing campaigns, generate leads, and create engaging content. The ideal candidate will have at least 2 years of experience in digital marketing and a strong analytical mindset. This remote role offers flexibility and the opportunity to work with a dynamic team, particularly welcoming candidates from Gilgit-Baltistan.

Benefits

Flexible working hours

Remote work opportunity

Dynamic work environment

Qualifications

• Minimum 2 years of experience in digital marketing, specifically in managing and running social media campaigns.
• Expertise in using platforms such as Facebook, Instagram, LinkedIn, and YouTube to create and manage ads.
• Strong experience with lead management and CRM systems.

Responsibilities

• Design, implement, and optimize social media marketing campaigns across platforms.
• Handle incoming leads from digital campaigns and nurture leads to conversion.
• Create engaging content for social media and blogs.

Skills

Social Media Management

Lead Management

Content Creation

Analytical Skills

Excellent Communication

B2B Marketing

Knowledge of SEO

Familiarity with Design Tools

Job description

Overview

Position: Digital Marketing Specialist

Location: Remote (Pakistan-based; Gilgit-Baltistan Preferred)

Experience Level: Minimum 2 years

Company: Tax Falcon (An FTA-Approved Tax Agent in the UAE)

Job Type: Full-time, Remote

Note: This role focuses on managing social media campaigns, generating leads, and increasing engagement through digital platforms.

About Tax Falcon

Tax Falcon is a leading online tax consultancy in the UAE, specializing in corporate tax, VAT advisory, and return filing services. We are looking for a passionate and skilled Digital Marketing Specialist to join our team. This role offers a unique opportunity for candidates, particularly from Gilgit-Baltistan, to work remotely in a challenging and dynamic environment.

Responsibilities

• Social Media Management: Design, implement, and optimize social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Lead Management & Nurturing: Handle incoming leads from digital campaigns, ensuring timely follow-ups and nurturing leads to conversion through email, CRM, and social media channels.
• Content Strategy & Creation: Create engaging content for social media, advertisements, and blogs to enhance brand visibility and drive customer engagement.
• Performance Tracking: Monitor, analyze, and report the effectiveness of marketing campaigns, adjusting strategies to improve performance based on metrics such as engagement rates and lead conversion.
• Collaboration: Work closely with the sales team and senior marketers to ensure that campaigns align with business goals and contribute to lead generation efforts.
• Market Research: Stay up-to-date with industry trends, digital marketing innovations, and competitor activity to continuously improve campaign effectiveness.

Qualifications & Skills

• Minimum 2 years of experience in digital marketing, specifically in managing and running social media campaigns.
• Expertise in using platforms such as Facebook, Instagram, LinkedIn, and YouTube to create and manage ads.
• Strong experience with lead management, CRM systems, and marketing automation tools.
• Analytical mindset with the ability to track performance, generate reports, and recommend actionable strategies based on data.
• Excellent communication skills and the ability to create engaging content.
• Self-starter with the ability to work independently in a remote environment.
• Preferred: Candidates from Gilgit-Baltistan.
• Preferred Skills: Experience in B2B marketing and digital lead generation.
• Knowledge of SEO, PPC, and email marketing campaigns.
• Familiarity with design tools like Canva or Adobe Creative Suite.
• Remote work opportunity with flexible hours.
• Be part of an innovative, fast-growing online tax consultancy.