Digital Marketing Specialist

AIMS Education Pakistan; Multan; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading educational consultancy in Multan is seeking a Digital Marketing Specialist to enhance its online presence. The role involves planning and managing digital marketing campaigns, developing social media strategies, and analyzing performance metrics. Strong communication skills, proficiency in online marketing, and a Bachelor’s degree in a related field are preferred. Ideal candidates will be team-oriented with a knack for content creation and analytics, aiming to connect with prospective students and institutions.

Qualifications

• Proficiency in Social Media Marketing and Online Marketing strategies.
• Strong knowledge of Digital Marketing and Web Analytics tools.
• Excellent Communication skills, both written and verbal.

Responsibilities

• Plan, implement, and manage digital marketing campaigns.
• Develop social media strategies and monitor performance metrics.
• Create innovative online marketing content.

Skills

Social Media Marketing

Online Marketing strategies

Digital Marketing

Web Analytics tools

Excellent Communication skills

Content creation

SEO

Audience targeting

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Company Description

AIMS Education Pakistan serves as a platform connecting overseas higher education institutions, primarily in the UK, with prospective students. The organization is supported by a dedicated and experienced team that provides comprehensive guidance to both students and universities throughout the process. With a global presence, AIMS Education has branches in the UK, Bangladesh, Algeria, Morocco, Nigeria, and Ghana, enabling a widespread network and support system for international education.

Role Description

This is a full-time, on-site role located in Multan for a Digital Marketing Specialist. The role entails planning, implementing, and managing digital marketing campaigns to enhance the company’s online presence. Day-to-day tasks include developing social media strategies, analyzing web data, monitoring online performance metrics, and creating innovative online marketing content to target prospective students and partner institutions. Additional responsibilities include collaborating with the team for campaign optimization and ensuring alignment with company goals.

Qualifications

• Proficiency in Social Media Marketing and Online Marketing strategies
• Strong knowledge of Digital Marketing and Web Analytics tools
• Excellent Communication skills, both written and verbal
• Ability to analyze data and develop effective marketing solutions
• Experience with content creation, SEO, and audience targeting is a plus
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Ability to work in a team-oriented environment with strong organizational skills