Digital Marketing Specialist

Sarwar Group of Companies; Islamabad Capital Territory; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A prominent company in Islamabad is seeking a Social Media Specialist to create and manage engaging content across platforms like Facebook, Instagram, and Twitter. The role involves monitoring metrics to optimize performance and responding to audience interactions. Ideal candidates have experience in e-commerce with expertise in Shopify and Daraz. This role offers the opportunity to drive engagement and build a loyal audience.

Qualifications

• Experience in creating social media content and campaigns.
• Strong understanding of audience engagement strategies.
• Ability to analyze metrics to improve performance.

Responsibilities

• Create and administer content on social media platforms.
• Monitor metrics and analytics.
• Respond to reader comments and inquiries.
• Oversee creative design for campaigns.

Skills

Content creation

Audience engagement

Metric analysis

Creative design oversight

Tools

Shopify

Daraz

Job description

Overview

A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

Responsibilities

• Create and administer content on social media platforms (Facebook, Instagram, Twitter) to grow and engage the audience.
• Monitor metrics and analytics to inform strategy and optimize performance.
• Respond to reader comments and inquiries in a timely and professional manner.
• Oversee or coordinate creative design for social media campaigns.

Qualifications

• Experience in e-commerce with expertise in Shopify and Daraz stores.