Digital Marketing Manager

HR Outsourcing and Consulting; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A recruitment firm in Pakistan is seeking a digital marketing specialist to lead online marketing campaigns. You will be responsible for executing strategies across various channels, optimizing ad performance, and collaborating with internal teams. The ideal candidate has a degree in marketing, strong analytical skills, and a proven track record in managing SEO/SEM campaigns. This role offers the opportunity to work in a dynamic environment with creative growth strategies.

Qualifications

• Proven experience leading digital marketing campaigns.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Measure and report performance against goals (ROI and KPIs).
• Collaborate with teams to optimize user experience.

Skills

SEO/SEM management

Digital campaign strategy

Analytical skills

Social media marketing

Conversion optimization

Creative thinking

Education

BS/MS degree in marketing or related field

Tools

Google Analytics

Ad serving tools (DART, Atlas)

Job description

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements & Skills

• BS/MS degree in marketing or a related field
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Ad words campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement