Digital Marketing Lead (Onsite, Karachi, PKR Salary)

HR WAYS; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital marketing firm is seeking an experienced Digital Marketing Lead to spearhead their marketing strategy. You will oversee multi-channel campaigns, manage client relationships, and lead a diverse marketing team. The ideal candidate has 7+ years of experience in digital marketing with strong leadership and analytical skills. Salary is based on experience. Full-time, onsite position in Karachi, Pakistan.

Qualifications

• 7+ years of experience in digital marketing, including 3+ years in a leadership role.
• Proven record of managing large-scale, multi-channel campaigns.
• Strong expertise in SEO, PPC, content strategy, and performance marketing.

Responsibilities

• Lead digital marketing strategy and execution across all platforms.
• Manage client relationships and account management initiatives.
• Oversee team leadership, mentorship, and performance marketing.

Skills

SEO

PPC

Data analysis

Leadership

Education

Bachelor’s or Master’s degree in Marketing or Business

Tools

Google Analytics

SEMrush

HubSpot

TikTok Ads Manager

Job description

Client Company Introduction

The company empowers brands with emotional commerce and intelligent design solutions, driving business results through creative technology and innovative thinking.

Opening: Digital Marketing Lead

The Digital Marketing Lead at the company will spearhead the firm’s digital marketing strategy and execution across internal brands and client portfolios. This role demands a strategic thinker with strong leadership, analytical, and creative capabilities, capable of making data‑driven decisions that deliver measurable results. As a client-facing leader, the Digital Marketing Lead will manage cross‑platform strategies (TikTok, Meta, Amazon, Walmart, Shopify, LinkedIn, and Google), oversee campaign performance, and guide a multidisciplinary marketing team to achieve growth and visibility objectives for both the company and its clients.

Key Responsibilities

Strategic Leadership & Digital Growth

• Develop, implement, and oversee comprehensive digital marketing strategies across all major platforms.
• Align campaigns with corporate and client objectives ensuring measurable ROI and audience engagement.
• Build digital growth plans encompassing SEO, SEM, paid media, content marketing, influencer outreach, and performance tracking.
• Lead digital transformation initiatives for client projects and internal brand positioning.

Client Relationship & Account Management

• Serve as the primary client liaison for digital marketing initiatives.
• Translate client goals into strategic campaigns and actionable marketing roadmaps.
• Conduct performance reviews and data‑driven presentations for clients and leadership.
• Support business development with marketing insights, proposal contributions, and digital strategy presentations.

Team Leadership & Mentorship

• Lead and mentor the digital marketing team fostering a culture of creativity, accountability, and learning.
• Assign objectives and oversee execution across design, content, performance, and analytics teams.
• Drive operational excellence by defining SOPs and ensuring adherence to best practices.
• Recruit, train, and evaluate team members for continuous professional growth.

Performance Marketing & Analytics

• Manage high‑budget campaigns on Google Ads, Meta, TikTok, Amazon, and LinkedIn platforms.
• Supervise Shopify, Amazon, and Walmart eCommerce performance optimization, including ad strategy, A/B testing, and content optimization.
• Track KPIs such as CTR, CPA, ROAS, and conversion rates and apply insights to optimize outcomes.
• Present monthly analytics dashboards and performance reviews to the executive leadership team.

Brand, Content & Creative Direction

• Oversee all digital content creation ensuring consistent storytelling and brand tone.
• Collaborate with creative designers and copywriters to deliver innovative, platform‑specific assets.
• Ensure brand messaging aligns across social, website, email, and eCommerce platforms.
• Approve campaign visuals, product banners, and content calendars before execution.

Innovation & Trend Analysis

• Stay updated with evolving digital platforms, technologies, and algorithm changes.
• Introduce innovative strategies to leverage new media opportunities (e.g., AI tools, automation, influencer marketing).
• Identify emerging trends relevant to consulting, SaaS, and eCommerce sectors.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in digital marketing, including 3+ years in a leadership or strategic role.
• Proven record of managing large‑scale, multi‑channel campaigns and client‑facing marketing engagements.
• Strong expertise in SEO, PPC, content strategy, and performance marketing.
• Experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager.
• Excellent leadership, analytical, and presentation skills.
• Proficiency in tools such as Google Analytics, Meta Business Suite, SEMrush, Ahrefs, HubSpot, and Data Studio is very important.

Core Competencies

• Strategic Leadership & Decision‑Making
• Client Communication & Stakeholder Management
• Multi‑Channel Campaign Strategy
• Data‑Driven Performance Optimization
• Brand Storytelling & Creative Oversight
• Team Development & Mentorship
• Market Research & Trend Foresight

Performance Indicators (KPIs)

• Campaign ROI and conversion improvement
• Client satisfaction and retention levels
• Growth in social and eCommerce visibility
• Team performance and project delivery consistency
• Revenue contribution from digital channels
• Innovation and adoption of new digital tools

Other Details

• Experience: 7+ years
• Timing: 1 pm–10 pm for males, 11 am–8 pm for females
• Working Days: Monday to Friday
• Working Mode: Onsite – Full Time
• Salary: Depends on experience/expertise
• Location: Karachi, Pakistan