Digital Marketing Executive

Visiontact; Islamabad; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A dynamic digital marketing agency in Islamabad is seeking a creative and data-driven Digital Marketing Executive to strengthen its online presence and amplify brand voice. The role revolves around designing and optimizing digital campaigns in the fields of AI, Automation, and Data Science. Ideal candidates should be skilled in managing multi-channel campaigns, optimizing lead generation strategies, and staying abreast of digital marketing trends.

Qualifications

• Proven experience managing paid campaigns (PPC, SEM, Display, Social Ads).

Responsibilities

• Develop, execute, and manage digital marketing campaigns across multiple channels.
• Optimize paid and organic strategies for lead generation and traffic growth.
• Manage company social media profiles ensuring consistent messaging.
• Coordinate with design and content teams for marketing materials creation.
• Conduct keyword research and performance audits.
• Implement marketing automation workflows and lead nurturing strategies.
• Plan and execute email marketing campaigns with analytics tracking.
• Collaborate with SEO Specialist to enhance optimization.
• Prepare detailed monthly reports on campaign performance.
• Stay updated with the latest digital marketing trends.

Skills

Campaign management

SEO optimization

Analytical skills

Social media management

Job description

Job Overview

Vision Tact is seeking a creative and data-driven Digital Marketing Executive to strengthen our online presence, amplify our brand voice, and drive lead generation across global markets. The role involves designing, executing, and optimizing digital campaigns that position Vision Tact as a thought leader in AI, Automation, and Data Science.

You will work closely with cross-functional teams — including Business Development, Design, and R&D — to develop impactful marketing strategies, enhance brand visibility, and generate qualified leads through multi-channel digital initiatives. This is an excellent opportunity for someone who thrives on creativity backed by analytics, understands technology-driven markets, and can transform data into measurable business growth.

Key Responsibilities

• Develop, execute, and manage digital marketing campaigns across multiple channels (Google Ads, LinkedIn, Meta, Twitter, YouTube, etc.)

• Optimize paid and organic strategies for lead generation, traffic growth, and engagement.

• Manage company social media profiles and digital communities — ensuring consistent messaging and tone aligned with Vision Tact’s brand.

• Coordinate with design and content teams to create visually appealing, SEO-optimized, and audience-focused marketing materials.

• Conduct keyword research, competitor analysis, and performance audits to identify improvement opportunities.

• Implement marketing automation workflows and CRM-based lead nurturing strategies.

• Plan and execute email marketing campaigns, including segmentation, A/B testing, and analytics tracking.

• Collaborate with the SEO Specialist and Web team to enhance on-page and off-page optimization.

• Prepare detailed monthly reports and insights on campaign performance, ROI, and growth metrics.

• Stay up to date with the latest digital marketing trends, AI marketing tools, and emerging technologies.

Skills & Tools

• Proven experience managing paid campaigns (PPC, SEM, Display, Social Ads)