Digital Marketer / SEO Specialist

Fortray Global Services Ltd; Lahore; On-site; PKR 700,000 - 1,000,000; Full time

Job summary

A digital marketing agency is seeking a Digital Marketer / SEO Specialist to develop and manage SEO strategies and optimize digital advertising campaigns. The successful candidate will conduct website audits and work closely with the content and design team. Strong knowledge of SEO tools, Google Analytics, and experience with WordPress is essential. This is a hybrid role based in Lahore, Pakistan.

Qualifications

• Proven experience as a Digital Marketer / SEO Specialist.
• Strong knowledge of SEO strategies and tactics.
• Hands-on experience managing Google Analytics.
• Hands-on WordPress experience.
• Excellent communication and analytical skills.
• Ability to manage multiple projects independently.

Responsibilities

• Develop and manage SEO strategies to boost traffic.
• Conduct website audits and recommend improvements.
• Optimize digital ad campaigns across Facebook and Google.
• Manage and optimize Google Analytics and other SEO tools to track and report website performance.
• Create, manage, and optimize Facebook and Google Ads campaigns.
• Maintain and update websites using WordPress.
• Stay updated with the latest SEO trends and best practices.
• Collaborate with content and design teams to apply SEO across assets.

Skills

SEO expertise (on-page & off-page)

Google Analytics

Facebook Ads

Google Ads

WordPress

Communication skills

Analytical skills

Analytical skills

Tools

Facebook Ads

Google Ads

WordPress

Google Analytics

Job description

Overview

Job Title: Digital Marketer / SEO Specialist

Type: Hybrid

Timings:

Monday – Friday: 10:00 AM – 6:30 PM (UK Hours)

Saturday: 12:00 PM – 4:00 PM (UK Hours)

Responsibilities

• Develop, implement, and manage SEO strategies to increase organic traffic and improve search engine rankings.
• Conduct website audits to identify issues and recommend improvements.
• Perform on-page and off-page SEO optimization, including keyword research, link building, and content optimization.
• Manage and optimize Google Analytics and other SEO tools to track, analyze, and report website performance.
• Create, manage, and optimize Facebook and Google Ads (paid and unpaid campaigns).
• Maintain and update websites using WordPress.
• Stay updated with the latest SEO trends, search engine updates, and best practices.
• Collaborate with the content and design team to ensure SEO best practices are applied across digital assets.

Requirements

• Proven experience as a Digital Marketer / SEO Specialist.
• Strong knowledge of SEO (on-page & off-page), Google Analytics, and website audits.
• Experience with Facebook Ads and Google Ads campaigns.
• Hands-on experience with WordPress.
• Excellent communication and analytical skills.
• Ability to work independently and manage multiple projects simultaneously.