Digital Content Specialist

Finalrentals Pakistan; Islamabad; On-site; PKR 600,000 - 1,000,000; Full time

Benefits offered by this job

Health Insurance

Job summary

Final Rentals Pakistan is seeking a creative and SEO-focused Digital Content Specialist to join its marketing team in Islamabad. You will craft customer-focused copy for local travelers, overseas Pakistanis, and corporate clients to support brand visibility and online reservations.

This role emphasizes keyword optimization, publishing across blogs and social channels, and collaboration with design to maintain a consistent brand voice.

Qualifications

• 2+ years of experience in content writing, digital copywriting, or SEO content creation.
• Strong command of written and spoken English, with native or professional Urdu proficiency.
• Proven experience with keyword optimization and SEO best practices.
• Experience distributing content across forums, guest platforms, and social channels.
• Attention to detail and ability to meet fast-paced deadlines.

Responsibilities

• Write, edit, and publish SEO articles and promotional content.
• Research and integrate target keywords to support rankings.
• Develop short-form and long-form content for digital platforms and campaigns.
• Collaborate with design team on visual content formatting and branding.
• Maintain consistent brand voice aligned with international standards.

Skills

SEO content writing

Keyword optimization

Content writing

Digital publishing

Bilingual English/Urdu

Job description

Job Description

Final Rentals Pakistan is seeking a creative and SEO-focused Digital Content Specialist to join its marketing team. The role is responsible for creating, optimizing, and managing written content across digital platforms, SEO blogs, corporate profiles, and promotional channels. The specialist will craft customer-focused copy for local travelers, overseas Pakistanis, and corporate clients to support brand visibility and online reservations.

Key Responsibilities

• Write, edit, and publish SEO articles, corporate descriptions, landing page copy, and forum discussions focused on car rental services across major Pakistani cities.
• Research and integrate target keywords such as car rental Islamabad airport and rent a car in Islamabad to support organic search rankings.
• Develop short-form and long-form promotional content for digital platforms, marketing campaigns, and external distribution networks.
• Collaborate with the graphic design team on visual content formatting, text styling, and logo placement in marketing assets.
• Maintain consistent brand voice and messaging aligned with international standards.

Job Specification

• 2+ years of experience in content writing, digital copywriting, or SEO content creation.
• Strong command of written and spoken English, with native or professional Urdu language proficiency.
• Proven experience with keyword optimization, SEO best practices, and digital publishing.
• Experience distributing content across forums, guest platforms, and social channels.
• Basic understanding of visual content formatting and graphic asset coordination.
• Strong research skills, attention to detail, and ability to meet fast-paced deadlines.

Job Rewards and Benefits

• Health Insurance