Country Brand Manager

Pfizer, S.A. de C.V; Karachi Division; Hybrid; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading pharmaceutical company in Karachi is seeking a Marketing role focused on brand strategy execution and portfolio management. The ideal candidate will have a medical science background and experience in pharmaceutical marketing. Responsibilities include driving brand performance, collaborating with sales, and ensuring compliance with marketing standards. This role offers a competitive salary and hybrid work environment.

Benefits

Competitive compensation

Benefits programs

Qualifications

• 2 to 3 years’ experience in pharmaceutical marketing is a plus.

Responsibilities

• Drive brand strategy development and execution.
• Monitor business performance against goals.
• Collaborate with sales for brand plan execution.

Skills

Strategic and analytical thinking

Brand planning and positioning

Omnichannel marketing execution

Collaboration skills

Communication skills

Commercial acumen

Project management

Education

Medical science graduate

Master’s in business administration

Job description

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

Driving brand / portfolio strategy development, implementation and ensure the realization of revenue, growth and profitability targets.

FUNCTION

Marketing

ORGANIZATIONAL RELATIONSHIPS/STRUCTURE

Reporting to the Commercial Lead, Pakistan

RESPONSIBILITIES

Marketing Brand Plan Execution

• Provide inputs in the strategic planning process for assigned portfolio based on customer insights to enhance current portfolio
• Tailor and execute brand strategies to local market needs, and define local priorities for assigned portfolio
• Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
• Monitor and analyze business performance according to business goals
• Support country business leads on long range forecasting, OP planning and budget/sales target allocation

Promotional Materials Management

• Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed
• Work with medical, regulatory, compliance and legal teams to get appropriate approval for brand strategies, initiatives and materials
• Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
• Carry out assigned portfolio promotional programs as well as take on assigned tasks independently
• Collaborate with sales team to ensure assigned brand plan execution with compliance and market feedback
• Prepare monthly tracking reports as required for brand / portfolio performance

KEY COMPETENCIES

• Strategic and analytical thinking with strong market and competitor insight
• Expertise in brand planning, positioning, and lifecycle management
• Proficiency in omnichannel marketing and campaign execution
• Strong collaboration with commercial and cross functions at local, regional and global level
• Excellent communication and presentation skills
• Commercial acumen with P&L, pricing, and budgeting knowledge
• Deep understanding of customer, patient, and physician behavior
• Adherence to ethical marketing and compliance standards
• Innovation-driven and adaptable to changing market dynamics
• Leadership and team development capabilities
• Accountable and growth mindset
• Resourceful and has sound project management abilities
• Willingness to participate in cross-functional projects – either as team member or project lead – beyond assigned portfolio to help achieve corporate objectives

EDUCATION AND EXPERIENCE

• Medical science graduate, master’s in business administration from a reputable institute
• 2 to 3 years’ experience of pharmaceutical marketing is a plus

Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.