Content Writer

StudyWise; Lahore; On-site; PKR 350,000 - 1,400,000; Full time

Job summary

An innovative digital services provider in Lahore is seeking a Brand Manager to oversee brand identity and communications. The role requires a unique blend of strategic storytelling and technical understanding, focusing on activating the brand through compelling content and campaigns. The ideal candidate will possess strong digital marketing experience, particularly in SEO and data analysis, to enhance brand trust and visibility.

Qualifications

• 3 to 5 years of proven experience in writing and editing content across various digital formats.
• Demonstrable knowledge of data principles including data structures and content migration.
• High level of proficiency with social media channels and video editing software.

Responsibilities

• Oversee brand identity and ensure content accuracy across platforms.
• Collaborate with marketing and product teams for content alignment.
• Utilize analytics tools to monitor content performance and SEO opportunities.

Skills

Content creation

SEO optimization

Data analysis

Social media engagement

Technical writing

Education

Tertiary qualifications in Communications, Journalism, Marketing, or Data Science

Tools

Google Search Console

Adobe Creative Suite

Job description

You will oversee the brand identity and communications approach, ensuring our content accurately and compellingly tells the story of our expertise in data management, digital platforms, and seamless migration solutions.

This role requires a unique blend of strategic storytelling and technical understanding. The focus is on activating the brand in a distinct, data-driven, and highly credible way, leveraging strong verbal and visual mechanics to disrupt the complex digital services space.

The position covers all marketing disciplines required in the development and execution of content strategy, campaigns, and brand initiatives that will positively impact brand trust, SEO rankings, and overall market share.

KEY RESPONSIBILITIES

Brand Strategy & Content Integrity

• Deliver a consistent digital brand identity, tone of voice, and technical narrative that aligns with brand guidelines.
• Share and nurture The Migration's story, celebrating our values and data-driven ethos through written, verbal, and visual content across all platforms.
• Ensure content accuracy and integrity, particularly when discussing complex data processes or migration solutions.

Campaign & Content Execution

• Campaign Management: Collaborate with the marketing and product teams to align content with service launches, platform updates, and sales goals.
• Content Creation: Write/edit SEO‑optimised blog posts, platform copy, solution descriptions, email campaigns, and social media content (LinkedIn, Instagram, TikTokli>
• Social Media: Oversee organic social content and strategy, focusing on channels that drive professional engagement and brand authority.

Performance, Data, & Analytics

• Google Search Console (GSC): Utilize GSC and other web analytics tools to actively monitor content performance, identify SEO opportunities, and inform strategic content adjustments.
• Performance + Reporting: Analyse brand metric data (traffic, search rankings, referral metrics, social engagement) to evaluate content and service performance vs. targets, providing actionable, data‑backed insights to the broader team.
• Oversee the community management of all brand social media channels, ensuring professional and accurate responses to public commentary and direct inquiries.

EXPERIENCE & QUALIFICATIONS

Essential Qualifications

• Tertiary qualifications in Communications, Journalism, Marketing, Data Science, or a related field from a well‑known institution.
• 3 to 5 years of proven experience in writing and editing content across various digital formats (e.g., web, email, professional articles), with a strong focus on technical clarity, SEO, and audience engagement.
• Demonstrable knowledge of data principles including data structures, content migration challenges, data governance, or digital asset management.

Preferred Skills & Knowledge

• Direct experience utilizing Google Search Console for detailed content performance analysis, keyword gap identification, and technical SEO monitoring.
• Digital services, data migration, SaaS, or B2B technology industry experience preferred.
• High level of proficiency with creative copywriting, specifically turning complex technical concepts into clear, engaging, and authoritative content.
• High level of proficiency with social media channels (Facebook, Instagram, LinkedIn, TikTok etc.) and proven experience creating engaging social media content including design, video, and copy.
• Experience using Adobe Creative Suite and video editing software is preferred.

Personal Attributes

• Comfortable juggling multiple projects and working to tight deadlines in a fast‑paced environment.
• Ability to work collaboratively and individually.
• Self‑motivated, honest, and reliable, with strong organisational skills.

WORKPLACE RESPONSIBILITIES

• Drive online growth and SEO visibility for the brand and online partners.
• Display a positive attitude and be an active, respectful member of the team.
• Adhere to all company policies and maintain high levels of professional workplace ethics.