CD Transformation & Capability Manager

Unilever; Pakistan; On-site; PKR 1,500,000 - 2,000,000; Full time

Job summary

A global consumer goods leader is seeking a Transformation & Capability Manager in Karachi to lead initiatives that digitize Customer Development processes and drive capability building. The candidate should have a Bachelor's/Master's degree, and 5-8 years of experience in Sales or Digital Transformation. Key responsibilities include overseeing the Digitization of Distributive Trade and optimizing demand fulfillment processes, along with establishing training programs for teams. A commitment to diversity and inclusion is central to the role.

Qualifications

• 5–8 years of experience in Sales, Customer Development, or Digital Transformation.
• Strong understanding of distributive trade models and E‑B2B platforms.
• Proven track record in change management and digital program execution.

Responsibilities

• Drive the Digitization of Distributive Trade program across Pakistan.
• Lead product enrichment and lifecycle management for all CD tools and applications.
• Drive automation of Distributor Delivery Orders and ensure timely completion of payments.
• Conduct skill gap assessments and identify learning needs for outer core teams.
• Design and execute training programs in collaboration with field partners and leadership.

Skills

Digital & Analytical Acumen

Change Leadership

Project Management

Collaboration

Training & Development Expertise

Education

Bachelor’s/Master’s degree in Business, Marketing, or related field

Job description

Unilever is currently hiring for Transformation & Capability Manager CD

Function: Customer Development
Work Level: WL 2A
Reports to: Qazi Adnan
Location: Karachi Sales Office
Terms & Conditions: Full-Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

The Transformation & Capability Manager will lead strategic initiatives to digitize and transform Customer Development (CD) processes, drive capability building across field teams, and ensure seamless execution of demand fulfillment programs. This role is pivotal in accelerating the digitization of distributive trade, enhancing customer engagement, and enabling future‑ready CD operations.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Transformation & Digitization
   • Drive the Digitization of Distributive Trade (DDT) program across Pakistan, ensuring scale‑up to all DTs.
   • Lead change management initiatives to embed digital solutions within CD operations.
   • Oversee customer acquisition on the E‑B2B Kiryana App and drive engagement metrics such as active rate, personalized promotions, and investment optimization.
   • Digitize existing CD programs including Perfect Store, Reporting & Analytics, and Channel Programs.
   • Collaborate with Business Groups (BGs) to innovate and drive investments and personalized promotions on DDT platforms.
2. Product Management
   • Lead product enrichment and lifecycle management for all CD tools and applications.
   • Ensure continuous improvement and alignment of tools with business needs and market dynamics.
3. Demand Fulfillment
   • Drive automation of Distributor Delivery Orders (DDO) and ensure timely completion of payments.
   • Synchronize reporting systems for accurate and real‑time visibility.
   • Lead and optimize EFOS (Effective Feet on Street) execution for enhanced market coverage.
4. Capability Development
   • Conduct skill gap assessments and identify learning needs for outer core teams.
   • Design and execute training programs in collaboration with field partners and leadership.
   • Build a culture of continuous learning and capability enhancement across CD teams.

Key Deliverables

• Successful scale‑up of DDT digitization across all distributive trade partners.
• Increased adoption and engagement on E‑B2B platforms.
• Seamless integration and automation of demand fulfillment processes.
• Enhanced CD team capabilities through structured training and development programs.

WHAT YOU WILL NEED TO SUCCEED

Qualifications & Experience:

• Bachelor’s/Master’s degree in Business, Marketing, or related field.
• 5–8 years of experience in Sales, Customer Development, or Digital Transformation.
• Strong understanding of distributive trade models, E‑B2B platforms, and CD processes.
• Proven track record in change management, digital program execution, and capability building.

Skills & Competencies:

• Digital & Analytical Acumen: Ability to leverage data for decision‑making and program optimization.
• Change Leadership: Skilled in driving transformation and influencing stakeholders.
• Project Management: Strong planning and execution capabilities.
• Collaboration: Ability to work cross‑functionally with BGs, distributors, and field teams.
• Training & Development Expertise: Experience in designing and delivering capability programs.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.