Category Manager

Rafhan Maize Products Co. Ltd.; Jaranwala; Hybrid; PKR 1,500,000 - 2,000,000; Full time

Job summary

A leading food products company in Pakistan is seeking a Category Manager to drive growth and strategic development within the Food Segment. The ideal candidate has a degree in food science or business, proven business operations expertise, and fluency in English. You will collaborate across teams, expand product offerings, and shape pricing and marketing strategies. The role is hybrid, combining both strategic oversight and hands-on project leadership.

Qualifications

• Proven expertise in designing marketing plans, product development, and product launches.
• In-depth knowledge of manufacturing processes for starch and sweeteners.
• Ability to influence and communicate effectively with senior stakeholders.

Responsibilities

• Drive segment growth and new business generation in collaboration with teams.
• Expand product portfolio to align with market and consumer needs.
• Develop and execute go-to-market plans for new products.

Skills

Business operations expertise

Data analysis proficiency

Strong analytical mindset

Customer-centric mindset

English fluency

Education

Bachelor degree in food science & technology

MBA/MS Business studies

Job description

Overview

Position Title: Category Manager

Location: Pakistan

Workplace type: Hybrid

As a Category Manager, you will be responsible for driving the growth and strategic development of the assigned Segment/Sub-Segment within Pakistan. This role focuses on achieving sales and innovation targets in collaboration with the Sales and Business Development teams. You will identify new business opportunities, lead projects through structured processes, launch new products, and support go-to-market activities. Additionally, you will play a key role in strategy formulation and implementation for the Segment.

This role reports to the Senior Manager Business Development & Specialties.

What You Will Do

• Segment Growth – Drive the growth and development of the Food Segment, ensuring delivery of sales goals and new business generation in collaboration with Sales and Business Development teams.
• Product Portfolio – Expand the product portfolio and product positioning in line with market and consumer needs. Develop packaging material in collaboration with sales, technical, legal, and corporate teams.
• Projects Delivery – Identify new opportunities, develop project pipelines, and lead projects through an effective and structured process. Liaison with R & T and application team for development of new products and solutions. Liaison with corporate and/or regional technical and marketing teams for new projects application and technical assistance.
• Market Analysis – Gather, analyze, and interpret the market data to develop and maintain segment strategy. Interact with external stakeholders including customers, industry specialists, trade associations to understand the market dynamics.
• Market Insights – Interact with customers and visit markets for market insight, customer need analysis and new solution validation. Identify trends, macro insights and future scenarios that could impact long-term and short-term Segment growth.
• Competition Analysis – Monitor competition and keep a vigilant eye on competitors’ activities while identifying current and future sources of competitive advantage.
• GTM Plan – Develop GTM plan for new projects and lead to launch the new products while preparing the necessary documents, costing & product specification, and scorecard approval of the product. Work towards marketing plans, design, implementation, and product launches.
• Pricing Strategy – Actively participate in product short-term and long-term pricing strategy and monitor competitors’ pricing strategy.
• Strategic planning and forecasting – Strategic planning and forecasting of products in food segment and work towards achieving short term and long-term goals for the segment.
• Innovation promise – Deliver the Innovation Promise targets for the Segment and prepare the pipeline for future years.
• Regional Collaboration – Collaborate with regional teams and develop networking at regional as well as at corporate level, for learning and sharing information to facilitate the projects.
• Marketing tools – Use a range of concepts, models, and tools to market new products. Prepare the demonstrations related to the segment activities for regional and Pakistan team.

Mandatory Requirements

• Bachelor degree in food science & technology and MBA/MS Business studies
• Proven expertise in business operations, designing marketing plans, product development, and successful product launches.
• English fluency, both written and spoken
• Proficiency in data analysis and research & development methodologies.
• In-depth knowledge of starch and sweetener modification and manufacturing processes.
• Strong analytical mindset and problem-solving capabilities.
• Ability to influence and communicate effectively with senior stakeholders.
• Customer-centric mindset with a passion for innovation and business model transformation.

Who You Are

• Agile leader with the ability to respond swiftly to changing market conditions.
• Curious and proactive in staying updated with industry trends and developments.
• Strategic thinker with strong project management and execution skills.
• Collaborative team player with a commitment to excellence and innovation.

Relocation

Relocation Available: No