Business Development & Marketing Executive

Digifloat; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Digifloat is seeking a proactive Business Development & Marketing Executive to drive growth across local and international markets. You will manage WordPress websites, oversee social media, and coordinate targeted campaigns while collaborating with cross-functional teams to strengthen brand presence.

The role requires a Bachelor's in Marketing or related field and 2+ years in BD or digital marketing, with strong communication and analytical skills to generate quality leads.

Qualifications

• Bachelor's degree in Marketing, Business Admin, IT, or related field.
• 2+ years in Business Development and/or Digital Marketing.
• Hands-on WordPress website management.
• Familiarity with European job boards, recruitment platforms, and marketing portals.
• Experience managing corporate social media channels and content creation.
• Strong communication, research, and analytical skills.
• Proficiency in Microsoft Office and digital marketing tools.

Responsibilities

• Identify and develop new business opportunities in local and international markets.
• Explore and manage European job portals and recruitment platforms to support business expansion and talent acquisition initiatives.
• Research market trends, competitors, and potential clients to generate leads.
• Manage and update company websites using WordPress, including content updates, page creation, and basic website maintenance.
• Handle and optimize company profiles on various marketing portals, business directories, and online platforms.
• Manage company social media accounts (LinkedIn, Facebook, Instagram, X, etc.), create engaging content, and enhance online presence.
• Coordinate digital marketing campaigns, email marketing, and promotional activities.
• Monitor website and social media performance and prepare periodic reports.
• Collaborate with internal teams to support branding, marketing, and business development initiatives.

Skills

Business development

Digital marketing

Communication skills

Research

Analytical skills

Social media management

Content creation

Time management

Education

Bachelor's degree in Marketing

Tools

WordPress

Microsoft Office

Job description

Business Development & Marketing Executive

Are you a proactive and results-driven professional with a passion for business development, digital marketing, and online brand management? We are looking for a Business Development & Marketing Executive to join our growing team.

Key Responsibilities:

• Identify and develop new business opportunities in local and international markets.
  
• Explore and manage European job portals and recruitment platforms to support business expansion and talent acquisition initiatives.
  
• Research market trends, competitors, and potential clients to generate leads.
  
• Manage and update company websites using WordPress, including content updates, page creation, and basic website maintenance.
  
• Handle and optimize company profiles on various marketing portals, business directories, and online platforms.
  
• Manage company social media accounts (LinkedIn, Facebook, Instagram, X, etc.), create engaging content, and enhance online presence.
  
• Coordinate digital marketing campaigns, email marketing, and promotional activities.
  
• Monitor website and social media performance and prepare periodic reports.
  
• Collaborate with internal teams to support branding, marketing, and business development initiatives.
  

Requirements

• Bachelor's degree in Marketing, Business Administration, IT, or a related field.
  
• 2+ years of experience in Business Development and/or Digital Marketing.
  
• Hands-on experience with WordPress website management.
  
• Familiarity with European job boards, recruitment platforms, and marketing portals.
  
• Experience managing corporate social media channels and content creation.
  
• Strong communication, research, and analytical skills.
  
• Proficiency in Microsoft Office and digital marketing tools.
  
• Self-motivated, organized, and capable of managing multiple tasks independently.