Brand Strategist

ibex. Pakistan; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

ibex. Pakistan is seeking a Brand Manager to shape and execute brand strategies across digital, social, and offline channels. You will lead multi-channel campaigns, analyze market trends, and ensure a consistent brand voice across platforms.

The role requires 3–5 years in brand management or marketing, with strong analytical and stakeholder management skills. You will collaborate with agencies and internal teams to drive growth and employer branding initiatives.

Qualifications

• 3-5 years of experience in Brand Management, Brand Strategy, or Marketing.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's is a plus).
• Strong understanding of brand strategy, consumer behavior, and integrated marketing.
• Experience managing multi-channel marketing campaigns from concept to execution.
• Strong analytical skills with ability to interpret market research and campaign data.
• Excellent project management, communication, and stakeholder management skills.
• Experience working with creative agencies, media partners, and cross-functional teams.
• Proficiency in Microsoft Office (Excel & PowerPoint), Google Analytics, Meta Business Suite, and project management tools.
• Strong presentation, storytelling, and strategic thinking skills.
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines.

Responsibilities

• Develop and execute brand strategies aligned with business objectives and long-term growth.
• Lead end-to-end planning and execution of integrated marketing campaigns across digital and offline channels.
• Analyze market trends, consumer insights, and competitor activity to identify growth opportunities.
• Develop brand positioning, messaging, and communication frameworks.
• Ensure consistency of brand identity, tone of voice, and visual guidelines across all platforms.
• Collaborate with cross-functional teams to deliver impactful campaigns.
• Manage campaign timelines, budgets, vendors, and external agency relationships.
• Track campaign performance, analyze KPIs, and recommend data-driven optimizations.
• Support employer branding, CSR initiatives, and marketing events.

Skills

Brand Management

Brand Strategy

Marketing

Education

Bachelor's in Marketing/Business/Communications

Master's (preferred)

Tools

Google Analytics

Meta Business Suite

MS Office (Excel, PowerPoint)

Job description

We're looking for an individual who can think beyond campaigns and build meaningful brand experiences that create lasting impact. This role is responsible for shaping the brand's identity, driving integrated marketing initiatives, and ensuring a consistent and compelling brand presence across digital, social media, and offline channels.

Responsibilities:

• Develop and execute brand strategies aligned with business objectives and long-term growth.
• Lead end-to-end planning and execution of integrated marketing campaigns across digital and offline channels.
• Analyze market trends, consumer insights, and competitor activity to identify growth opportunities.
• Develop brand positioning, messaging, and communication frameworks.
• Ensure consistency of brand identity, tone of voice, and visual guidelines across all platforms.
• Collaborate with cross-functional teams to deliver impactful campaigns.
• Manage campaign timelines, budgets, vendors, and external agency relationships.
• Track campaign performance, analyze KPIs, and recommend data-driven optimizations.
• Support employer branding, CSR initiatives, and marketing events.

Requirements:

• 3-5 years of experience in Brand Management, Brand Strategy, or Marketing.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's is a plus).
• Strong understanding of brand strategy, consumer behavior, and integrated marketing.
• Experience managing multi-channel marketing campaigns from concept to execution.
• Strong analytical skills with the ability to interpret market research and campaign data.
• Excellent project management, communication, and stakeholder management skills.
• Experience working with creative agencies, media partners, and cross-functional teams.
• Proficiency in Microsoft Office (Excel & PowerPoint), Google Analytics, Meta Business Suite, and project management tools.
• Strong presentation, storytelling, and strategic thinking skills.
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines.