BI Analyst

Bykea; Karachi Division; On-site; PKR 3,000,000 - 6,000,000; Full time

Job summary

Bykea, Pakistan's largest local startup, is expanding its marketplace and analytics team in Karachi. We seek someone who loves storytelling through data, asks the right questions, and develops insights others can digest and act on.

You will define and instrument key metrics, run experiments, build dashboards, and collaborate with stakeholders to drive pricing, supply/demand balance, and customer engagement based on data.

Qualifications

• Degree in Computer Science, Mathematics, Statistics, Business Analytics, or related field.
• Experience in analytics, BI, market research or related field.
• Experience with large-scale data and advanced SQL.

Responsibilities

• Define, instrument, and maintain new and existing business-critical metrics, using SQL queries and beyond.
• Drive marketplace decisions: pricing, supply/demand balancing, customer subsidies, strategic marketplace shifts.
• Develop understanding of customers, partner-drivers and vendors to drive engagement, product recommendations and business decisions.
• Run experiments and develop dashboards and data visualizations for cross-functional data-driven decision-making.
• Answer complex business questions via ad-hoc SQL queries and visualizations to advocate for better marketplace management.
• Integrate insights from different sources of data to develop a holistic market and consumer understanding that is actionable and impactful for category and brand strategy.
• Serve as a strategic thought partner to the data engineering team; collaborate on building/maintaining ETLs, pipelines, and automations to ensure we can understand and act on business performance accurately, scalably, with low latency, and minimal manual upkeep.

Skills

Advanced SQL

Data visualization

Experimentation

Cross-functional collaboration

Big data analysis

Education

CS/Math/Statistics degree

Tools

Python

R

ETL pipelines

BI tools

Job description

We are looking to expand our marketplace and analytics team and are looking for people who are absolutely excited by the idea of working for the largest local startup in Pakistan, looking to solve complex marketplace problems at scale. Therefore, you must absolutely love storytelling through data, asking the right questions yourself, working without prompts, and developing insights for others to digest easily. Data visualization, probing and digging deep into data, and highlighting opportunities that are not immediately apparent are all things you will be expected to do. Additionally, you will be tasked to ensure marketplace health, drive pricing initiatives, provide product funnel feedback, manage customer lifetime value, and develop an understanding of all our stakeholders to drive decisions.

Responsibilities:

• Define, instrument, and maintain new and existing business-critical metrics, using SQL queries and beyond
• Drive marketplace decisions: pricing, supply/demand balancing, customer subsidies, strategic marketplace shifts
• Develop an understanding of our customers, partner-drivers and vendors to drive engagement, product recommendations and business decisions
• Run experiments and develop dashboards and data visualizations for cross-functional data-driven decision-making
• Answer complex business questions via ad-hoc SQL queries and visualizations to advocate for better marketplace management
• Integrate insights from different sources of data to develop a holistic market and consumer understanding that is actionable and impactful for category and brand strategy
• Serve as a strategic thought partner to the data engineering team; collaborate on building/maintaining ETLs, pipelines, and automations to ensure we can understand and act on business performance accurately, scalably, with low latency, and minimal manual upkeep

Who we are looking for:

• Degree in Computer Science, Mathematics, Statistics, Business Analytics, or related field
• 5+ years of relevant post-education work experience in analytics, business intelligence, market research, or a related field
• Experience gathering business requirements, using industry-standard business intelligence tools to extract data, formulate metrics, and build reports
• Experience using advanced SQL and databases in a business environment with large-scale, big data, complex datasets
• Experience with statistical modeling and analyzing large data sets
• Preferred experience in Python, R, data visualization tools, and automation
• NOT looking for people who cannot identify what available data cannot answer, and people who do not value the qualitative understanding of external factors

Location: Karachi, Pakistan