Assistant Brand Development Manager – Fabric Care

Unilever; Pakistan; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading consumer goods company is seeking an Assistant Brand Development Manager for their Karachi office. The role focuses on developing innovative brand strategies and executing integrated marketing campaigns. Ideal candidates will have 2-3 years of experience in brand management, show excellent communication skills, and possess a consumer-centric mindset. Applicants can expect a collaborative and dynamic working environment, as the company encourages creativity and innovation in driving brand success.

Qualifications

• 2 to 3 years of experience in Brand Management and Comms.
• Demonstrated success in developing integrated marketing plans.
• Strong communication skills and consumer-centric approach.

Responsibilities

• Lead innovation deployment for key markets.
• Develop campaigns for design market including digital assets.
• Drive consistent brand execution and integration.

Skills

Brand and Communication Crafter

Social First Marketing

Strategic thinking and Planning

Digital Marketing and Social Media Expertise

Communication Assets Development

Job description

Unilever is currently hiring for Assistant Brand Development Manager – Fabric Care. Function: Marketing. Work Level: WL1C. Reports to: Strategy & Brand Development Lead Fabric Care. Location: Karachi, Pakistan. Terms & Conditions: Local Conditions Apply.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Campaign development for design market (including IMC development, TVC, digital assets, influencer marketing frameworks)
• Lead innovation deployment for key markets including overall project and network management
• Work closely with brand building team on the strategy, innovation plan and communication calendar for the brands
• Work closely with agencies (creative, digital, PR, activation, media etc) to craft flawless brand experiences across touch points
• Drive consistent brand execution across key markets, ensuring integration of global brand world and communication guideline across touchpoints

EXPERIENCES & QUALIFICATIONS

• Has 2 to 3 years of experience in Brand Management, Innovation and Comms
• Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results
• Fast-paced environment, multi-task whilst remaining agile and reactive
• Has eye for detail and able to evaluate and judge creative outputs from agencies.
• Has strong sense of ownership and accountability, leading & managing quality & deadline of workstream while holding self (and others) accountable.
• Has strong communication skills, can articulate a clear point of view, and share it with key internal and external stakeholders across functions.
• Has an ability to identify and clearly articulate an issue and propose solutions.
• Is Consumer‑centric & alert with new market/consumer trends.
• Has strong analytical skills and a good business acumen

SKILLS

• Brand and Communication Crafter
• Social First Marketing
• Strategic thinking and Planning, and portfolio development.
• Demand Generation and Brand Building/Storytelling Expertise
• Communication Assets Development
• Understanding consumers and shoppers
• Ecommerce and D2C
• Budget Management and Optimization
• Digital Marketing and Social Media Expertise
• Empathetic listening and high performing teams’ development.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics.

LEADERSHIP AND COLLABORATION

• You will be a Leader of Change. People will look to you to provide safety in a storm and will also appropriately challenge you to get even better results. You role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.
• You will be responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond.

UNILIVER BEHAVIOURS

• Care deeply
• Focus on what counts
• Stay three steps ahead
• Deliver with excellence

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.