44977647387- Media Buyer (Meta, Google, TikTok)

Activate Talent; Pakistan; Remote; PKR 14,156,000 - 19,819,000; Full time

Job summary

A leading marketing firm is seeking a Media Buyer to manage and optimize paid campaigns across Meta, Google, and TikTok. The ideal candidate will have over 3 years of experience in scaling e-commerce brands, with a strong focus on performance metrics and data analysis. This full-time, independent contractor role is remote and targets professionals comfortable in a fast-paced environment.

Qualifications

• 3+ years of experience managing paid media across Meta, Google, and/or TikTok for e-commerce brands.
• Proven track record of scaling campaigns with positive ROAS and efficient CAC.
• Ability to thrive in a fast-paced, entrepreneurial environment and collaborate cross-functionally.

Responsibilities

• Plan, launch, and optimize campaigns across Meta, Google, and TikTok.
• Conduct A/B testing for creatives, audiences, copy, and bidding strategies.
• Monitor and manage daily/weekly performance against ROAS, CAC, CPC, CTR.
• Execute keyword research, audience segmentation, and funnel strategies.

Skills

Paid media management

Analytical skills

Campaign scaling

Knowledge of Google Ads Manager

Experience with Meta Ads Manager

Experience with TikTok Ads Manager

Collaboration skills

Tools

Google Ads Manager

Meta Ads Manager

TikTok Ads Manager

GA4

Triple Whale

Job description

Role: Media Buyer (Meta, Google, TikTok) | Location: Remote PST time zone | Employment Type: Independent Contractor | Full-Time

About Nopalera: Nopalera is a culture-forward bath, body, and fragrance brand rooted in Mexican heritage and powered by the beauty of the nopal cactus. We create high-quality, sustainable products that celebrate and elevate Latino culture in the premium beauty space. Bold, mission-driven, and fast-growing, Nopalera is building more than a brand; we’re building a movement.

About the Role

We are seeking a performance-driven Media Buyer to manage and optimize paid campaigns across Meta (Facebook & Instagram), Google (Search & Shopping), and TikTok. The ideal candidate has experience scaling e‑commerce brands, is highly analytical, and can translate data into actionable insights that drive profitable growth. This role is critical to building our acquisition engine and fueling Nopalera’s next stage of expansion.

Responsibilities

• Plan, launch, and optimize campaigns across Meta, Google, and TikTok with a focus on driving efficient customer acquisition and revenue growth.
• Conduct A/B testing for creatives, audiences, copy, and bidding strategies across platforms.
• Monitor and manage daily/weekly performance against ROAS, CAC, CPC, CTR, and other key performance metrics.
• Execute keyword research, audience segmentation, and funnel strategies to maximize performance.
• Collaborate closely with creative, content, and CRO teams to ensure ad and landing page alignment.
• Provide weekly reporting with actionable insights and recommendations to optimize spend and scale results.
• Stay up to date on platform policies, algorithm updates, and emerging trends.

Requirements

• 3+ years of experience managing paid media across Meta, Google, and/or TikTok for e‑commerce brands.
• Proven track record of scaling campaigns with positive ROAS and efficient CAC.
• Strong analytical skills with proficiency in tools such as Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, GA4, and attribution platforms (e.g., Triple Whale).
• Deep understanding of performance marketing metrics and funnel strategy.
• Ability to thrive in a fast‑paced, entrepreneurial environment and collaborate cross‑functionally.