41945962552 - LinkedIn & Twitter Content Creator/Writer

Activate Talent; Pakistan; Remote; PKR 12,740,000 - 16,988,000; Full time

Job summary

A leading performance marketing agency is seeking a LinkedIn & Twitter Content Creator/Writer. The role involves developing content strategies to position the CEO as a thought leader while growing engagement on social media platforms. Ideal candidates will have a strong background in performance marketing and exceptional writing skills suitable for social media. This is a full-time, remote position based in Pakistan.

Qualifications

• 3+ years in performance marketing, paid social, or DTC marketing.
• Exceptional writing skills with social media content experience.
• Strong storytelling for case studies.

Responsibilities

• Develop & execute Twitter + LinkedIn strategies to position CEO as a thought leader.
• Create engaging content and maintain brand voice across platforms.
• Monitor and engage with relevant industry conversations.

Skills

Performance marketing

Social media content writing

Community engagement

Content strategy

Lead generation

Data analysis

Storytelling

Familiarity with Facebook/Meta ads

Twitter-specific content expertise

Tools

Hootsuite

Buffer

LinkedIn Sales Navigator

Job description

Position: LinkedIn & Twitter Content Creator/Writer Job Type: Full-Time - 100% remote Working hours: US Timezone (PST)

About Our Client Our client is a performance marketing agency specializing in scaling direct-to-consumer brands through strategic media buying, creative strategy, growth forecasting, and data analytics. They have successfully helped multiple brands scale their paid social strategies.

Role Overview

1. Content Strategy & Creation Develop & execute Twitter + LinkedIn strategies, positioning the CEO as a thought leader. Create 15–20 Twitter posts/week and 2+ LinkedIn posts/week. Write strategic Twitter threads on methodology, case studies, and insights. Simplify complex marketing concepts for DTC founders & marketing leaders. Build platform‑specific series highlighting creative strategy, media buying, and incrementality measurement.

2. Brand Voice & Authenticity Master CEO’s voice, tone, and style through regular collaboration. Align all content with expertise in private equity, performance marketing, and agency operations. Maintain brand guidelines while adapting for platform nuances.

3. Industry Engagement & Community Building Monitor and engage with DTC, performance marketing, and paid social conversations. Build relationships with influencers, founders, and marketing leaders. On LinkedIn: connect with potential clients and partners. On Twitter: participate in discussions, trending topics, and industry events. Engage prospects discussing growth challenges or agency needs.

4. Lead Generation & Business Development Create content targeting DTC founders, CMOs, and marketing directors. Build content funnels from follower → lead. On LinkedIn: target decision‑makers at 7–8 figure brands. On Twitter: build authority through real‑time insights and engagement. Work with sales to address prospect pain points in content. Develop lead magnets, downloadable resources, and compelling CTAs.

5. Performance Analysis & Optimization Monitor platform analytics to find high‑performing, high‑quality engagement content. Track funnel from impressions → qualified leads → consultations. A/B test content formats, CTAs, and strategies. Provide weekly reports on follower quality, engagement rates, lead generation, pipeline contribution, and continuously refine strategy based on business results.

Marketing Expertise

• 3+ years in performance marketing, paid social, or DTC marketing
• Deep knowledge of Facebook/Meta ads, creative strategy, and performance metrics
• Understanding of DTC growth strategies and challenges
• Familiarity with industry terminology, trends, and key players
• Exceptional writing skills with social media content experience
• Ability to make complex marketing ideas engaging and accessible
• Twitter‑specific content expertise (threads, polls, Spaces)
• Strong storytelling for case studies
• Social Media Management: Proven success growing B2B executive or agency Twitter & LinkedIn accounts
• Deep knowledge of algorithms, formats, and audience behaviors
• Experience with tools like Hootsuite, Buffer, Shield, LinkedIn Sales Navigator
• Expertise in adapting content cross‑platform

Preferred Qualifications

• Ghostwriting experience for executives in marketing or agency settings
• Background with performance marketing agencies or scaling DTC brands
• History of creating content that generated qualified leads
• Understanding of agency business models and client acquisition

Success Metrics

• Follower Quality Growth: +30% per quarter in ideal client followers
• Engagement Rate: 4%+ average across platforms
• Lead Generation: 8+ qualified leads per month via content
• Pipeline Contribution: 15%+ of new consultations/proposals
• Content Performance: Consistent reach & engagement on educational posts