38960404851 - Email Marketing Manager 1

Activate Talent; Pakistan; Remote; PKR 1,400,000 - 2,000,000; Full time

Job summary

A direct-to-consumer fashion brand is seeking an Email Marketing Manager to develop and manage email campaigns aimed at increasing Customer Lifetime Value (LTV). This fully remote position requires 3–5 years of relevant experience, with a strong emphasis on lifecycle marketing and data-driven decision-making. The role involves collaboration across teams to optimize customer engagement and retention strategies.

Benefits

Flexible working hours

Opportunity to shape customer experiences

Work with a dynamic team in a growing company

Qualifications

• 3–5 years of hands‑on email marketing experience at a high‑growth DTC or eCommerce brand.
• Strong understanding of lifecycle marketing, segmentation, and retention frameworks.
• Proven track record of driving LTV, AOV, and repeat purchase rate through owned media.

Responsibilities

• Own and optimize all email flows to enhance customer engagement.
• Develop and deploy email campaigns for product launches and promotions.
• Monitor performance metrics to derive actionable insights.
• Manage and optimize the email service provider (ESP) systems.

Skills

Email marketing experience

Lifecycle marketing

Data analysis

Cross-functional collaboration

Tools

Klaviyo

Job description

Email Marketing Manager

Full-Time – 100% Remote. Working hours: US Timezone (PST).

About Our Client

Our client is on a mission to help men look good and feel good—effortlessly. Their premium yet accessible menswear is designed with real bodies in mind and sold directly to consumers. With rapid growth across DTC, Amazon, retail, and wholesale channels, we’re building a brand that blends great product with purpose—and we’re just getting started.

Role

We’re looking for a strategic and execution‑oriented Email Marketing Manager to own our Email and Flow programs within the Owned Media team. Your #1 goal will be to grow Customer Lifetime Value (LTV) by turning one-time buyers into loyal repeat customers and subscribers into new customers. You’ll be responsible for the strategy, build, execution, and performance of all lifecycle flows, promotional campaigns, and post‑purchase communications. This role sits at the intersection of data, creative, and brand storytelling—with a mandate to drive retention, repeat rate, and attachment rate through world‑class CRM strategy.

Responsibilities

• Lifecycle Strategy & Execution: Own and optimize all email flows (welcome, abandonment, post‑purchase, winback, cross‑sell, etc.). Partner with Growth and Analytics teams to segment audiences by behavior, intent, and lifecycle stage. Run A/B tests across subject lines, content blocks, timing, and incentives to improve engagement and conversion. Drive incremental revenue through owned media—measured by RPS, LTV, and CAC‑to‑LTV ratio.
• Campaign Management: Develop and deploy email campaigns for product drops, seasonal sales, and brand storytelling moments. Collaborate cross‑functionally with Creative, Product, and Performance teams to ensure alignment on key brand and revenue moments. Build briefs and manage creative execution to align with brand tone, performance best practices, and KPIs.
• Data‑Driven Optimization: Monitor performance daily, weekly, and monthly to identify trends and actionable insights. Partner with Analytics to build reports, dashboards, and attribution models that reflect true business impact. Analyze churn cohorts, flow completion, and deliverability metrics to continuously improve outcomes.
• Platform Management: Own and optimize ESP (e.g., Klaviyo), integrations, and tech stack that powers our CRM. Ensure strong list health, compliance with email best practices, and deliverability excellence.

Qualifications

• 3–5 years of hands‑on email marketing experience at a high‑growth DTC or eCommerce brand.
• Strong understanding of lifecycle marketing, segmentation, and retention frameworks.
• Proven track record of driving LTV, AOV, and repeat purchase rate through owned media.
• Analytical and highly fluent in marketing metrics—comfortable making decisions using data.
• Experience with ESPs like Klaviyo.
• Excellent communication skills and cross‑functional collaboration abilities.

Bonus

Experience with SMS, push, or broader retention channels.

What You’ll Love About This Role

• You’ll have the freedom to own a high‑impact, high‑visibility channel.
• You’ll shape the post‑purchase customer experience for millions of customers.
• You’ll work with a brand that blends humor, style, and heart—backed by performance.
• You’ll be part of a scrappy, ambitious, and fun team redefining what effortless comfort means in apparel.