Social Media Manager

JLB TRAVEL & TOURS SERVICES; Davao del Sur; On-site; PHP 334,800 - 502,200; Full time

Job summary

A travel and tours service company in Davao del Sur is seeking a Social Media Manager to create and manage content across social platforms. The ideal candidate has proven experience in social media management, a strong understanding of social media tools, and excellent communication skills. Responsibilities include developing strategies, analyzing performance metrics, and engaging with followers. This position offers a dynamic work environment in the travel sector.

Qualifications

• Proven experience as a Social Media Manager or similar role.
• Experience in developing and executing social media strategies.
• Knowledge of paid social media advertising and analytics.

Responsibilities

• Create, curate, and manage content across social media platforms.
• Develop social media strategies, monitor trends, and analyze metrics.
• Respond to customer inquiries and manage online communities.

Skills

Understanding of social media platforms

Excellent written and verbal communication

Proficiency in social media management tools

Ability to analyze data

Creativity and adaptability

Education

Bachelor's degree in Marketing or related field

Relevant certifications in social media marketing

Tools

Hootsuite

Buffer

Sprout Social

Job description

Overview

A Social Media Manager is responsible for creating, curating, and managing content across social media platforms to build brand awareness, engage with followers, and drive online traffic. They develop social media strategies, monitor trends, analyze performance metrics, and collaborate with other departments (such as marketing or sales) to ensure consistent messaging and alignment with business goals. Social media managers also respond to customer inquiries, manage online communities, and keep track of competitors’ activities.

Experience

• Proven experience as a Social Media Manager, Content Manager, or in a similar role.
• Experience in developing and executing successful social media strategies and campaigns.
• Knowledge of paid social media advertising and analytics.

Skills

• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.) and their respective audiences.
• Excellent written and verbal communication skills with the ability to create compelling content.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to analyze data and use insights to improve social media performance.
• Creativity and adaptability in content creation and strategy.

Education

• A bachelor’s degree in Marketing, Communications, Public Relations, or a related field is often preferred.
• Relevant certifications in social media marketing or digital marketing can be beneficial.