SOCIAL MEDIA & DIGITAL MARKETING ASSOCIATE

Mulson's Trading Corporation; Muntinlupa; On-site; PHP 600,000 - 900,000; Full time

Job summary

Mulson's Trading Corporation invites a seasoned Social Media/Digital Marketing Lead to steer the company’s home appliance brands’ online presence. You will craft and execute strategies across Facebook, Instagram, TikTok, YouTube, and more, coordinating with Sales, E-Commerce, and Product teams to maximise reach and conversions.

You will develop content, manage budgets, and analyse performance, delivering measurable outcomes while staying ahead of evolving digital marketing trends.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• 3–5 years of relevant experience in social media marketing or digital marketing.
• Experience in consumer electronics, home appliances, retail, or e-commerce is preferred.
• Proven ability to grow social media followers through organic and paid strategies.
• Strong hands-on knowledge of Facebook Page Boosting, Meta Ads Manager, and TikTok Ads.
• Experience driving traffic to Shopee, Lazada, TikTok Shop, and other online selling platforms.
• Knowledge of audience targeting, retargeting, lead generation, and conversion campaigns.
• Proficiency in social media analytics and digital advertising performance reporting.
• Knowledge of Canva, CapCut, Adobe Photoshop, Premiere Pro, or similar content creation tools.
• Strong leadership, communication, creativity, analytical, and project management skills.
• Results-oriented approach with the ability to deliver measurable digital marketing outcomes.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing and sales objectives.
• Manage Facebook, Instagram, TikTok, YouTube, and other relevant social media platforms.
• Establish content calendars and ensure consistent, engaging brand communication.
• Grow social media pages through organic initiatives, paid advertising, follower acquisition campaigns, and audience engagement strategies.
• Plan, execute, and optimise campaigns using Facebook Page Boosting, Meta Ads Manager, and TikTok Ads.
• Drive traffic to Shopee, Lazada, TikTok Shop, and other official online stores through targeted promotions and calls to action.
• Coordinate with the E-Commerce team to align social media activities with online sales promotions and marketplace campaigns.
• Lead the development of graphics, product videos, reels, TikTok videos, product demonstrations, and other promotional materials.
• Oversee content creation, product photography, video shoots, creative productions, influencer collaborations, and interactive campaigns.
• Manage advertising budgets and apply audience targeting, retargeting, and remarketing strategies.
• Lead and supervise the social media and content creation team, assign tasks, and monitor deliverables.
• Coordinate with Sales, E-Commerce, Product Management, Marketing, brand principals, retail partners, and influencers.
• Monitor followers, audience growth, reach, impressions, engagement, clicks, traffic, inquiries, cost per follower, cost per click, conversions, and campaign performance.
• Prepare regular performance reports, present measurable results to Management, and recommend continuous improvements.
• Stay updated on digital marketing trends, advertising tools, and social media algorithms.

Skills

Leadership

Communication

Creativity

Analytical thinking

Project management

Audience growth

Social media analytics

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Facebook Ads Manager

TikTok Ads

Meta Ads Manager

Canva

CapCut

Adobe Photoshop

Premiere Pro

Job description

About the role

Lead the company's social media and digital marketing strategies for its home appliance brands, including Philips and Summit. This role will grow the company's digital presence, strengthen audience engagement, drive traffic to online selling channels, and convert social media audiences into customer and sales opportunities.

Key responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing and sales objectives.
• Manage Facebook, Instagram, TikTok, YouTube, and other relevant social media platforms.
• Establish content calendars and ensure consistent, engaging brand communication.
• Grow social media pages through organic initiatives, paid advertising, follower acquisition campaigns, and audience engagement strategies.
• Plan, execute, and optimise campaigns using Facebook Page Boosting, Meta Ads Manager, and TikTok Ads.
• Drive traffic to Shopee, Lazada, TikTok Shop, and other official online stores through targeted promotions and calls to action.
• Coordinate with the E-Commerce team to align social media activities with online sales promotions and marketplace campaigns.
• Lead the development of graphics, product videos, reels, TikTok videos, product demonstrations, and other promotional materials.
• Oversee content creation, product photography, video shoots, creative productions, influencer collaborations, and interactive campaigns.
• Manage advertising budgets and apply audience targeting, retargeting, and remarketing strategies.
• Lead and supervise the social media and content creation team, assign tasks, and monitor deliverables.
• Coordinate with Sales, E-Commerce, Product Management, Marketing, brand principals, retail partners, and influencers.
• Monitor followers, audience growth, reach, impressions, engagement, clicks, traffic, inquiries, cost per follower, cost per click, conversions, and campaign performance.
• Prepare regular performance reports, present measurable results to Management, and recommend continuous improvements.
• Stay updated on digital marketing trends, advertising tools, and social media algorithms.

What we're looking for

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• At least 3–5 years of relevant experience in social media marketing or digital marketing.
• Experience in consumer electronics, home appliances, retail, or e-commerce is preferred.
• Proven ability to grow social media followers through organic and paid strategies.
• Strong hands-on knowledge of Facebook Page Boosting, Meta Ads Manager, and TikTok Ads.
• Experience driving traffic to Shopee, Lazada, TikTok Shop, and other online selling platforms.
• Knowledge of audience targeting, retargeting, lead generation, and conversion campaigns.
• Proficiency in social media analytics and digital advertising performance reporting.
• Knowledge of Canva, CapCut, Adobe Photoshop, Premiere Pro, or similar content creation tools.
• Strong leadership, communication, creativity, analytical, and project management skills.
• Results-oriented approach with the ability to deliver measurable digital marketing outcomes.