Social Commerce Purchasing Lead — TikTok Shop & Live

Procter & Gamble; Manila; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

Procter & Gamble in Manila seeks a Digital Commerce Purchasing Manager to build and lead a next-generation social commerce capability across Philippine markets. You will unlock growth by leveraging live selling, creator commerce, and platform partnerships, with deep experience in TikTok Shop and related ecosystems.

Partner with marketing and external agencies to deliver scalable, value-driven solutions. The role emphasizes strategic sourcing, negotiations, and governance to drive ROI while

Qualifications

• Proven experience in Social Commerce, Digital Performance Marketing, or Platform Ecosystems (TikTok, TikTok Shop, Douyin).
• Strong commercial acumen and negotiation skills.
• Ability to operate in a fast-paced, ambiguous environment and build new capabilities from scratch.
• Experience working with platforms, agencies, or commerce enablers (TSPs) is highly preferred.
• Beauty Social Commerce experience is preferred.

Responsibilities

• Lead end-to-end development of P&G's social commerce agency ecosystem.
• Define sourcing strategies across TikTok Shop, live commerce, affiliates, and creator-led selling models.
• Identify and onboard best-in-class partners (TSPs, MCNs, creator agencies, platforms).
• Establish scalable operating models for live selling, UGC generation, and affiliate programs.

Skills

Negotiation & Communication

Project Management

Problem Solving

AI-driven Digitization

Excel & PowerPoint

Tools

Microsoft Excel

PowerPoint

Job description

Procter & Gamble in Manila seeks a Digital Commerce Purchasing Manager to build and lead a next-generation social commerce capability across Philippine markets. You will unlock growth by leveraging live selling, creator commerce, and platform partnerships, with deep experience in TikTok Shop and related ecosystems.

Partner with marketing and external agencies to deliver scalable, value-driven solutions. The role emphasizes strategic sourcing, negotiations, and governance to drive ROI while