SEO Content Writer - Data-Driven, Conversion-Driven Content

Publicis Groupe; Metro Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

Publicis Groupe in Metro Manila is seeking an SEO Content Writer to craft high-quality, SEO-optimised content that supports organic growth for clients. You will collaborate with the SEO team to turn complex topics into engaging, searchable content that meets business goals.

Responsibilities include keyword research, on-page optimization, metadata, and internal linking, plus aligning with client brand voice and industry standards.

Qualifications

• 2+ years of experience in SEO content writing or content marketing.
• Knowledge of SEO principles and keyword research tools.
• Experience writing for search with keyword-optimized content.

Responsibilities

• Create high-quality, SEO-optimized content aligned with client goals and search best practices.
• Conduct thorough keyword research and integrate keywords naturally while maintaining readability.
• Ensure content meets on-page best practices including formatting, meta tags, and internal linking.
• Collaborate with SEO and other teams to develop content plans that drive traffic and conversions.
• Maintain consistent brand voice across client work and adapt to different industries.
• Optimize existing content to stay current with algorithm changes and trends.
• Conduct competitive content analysis to identify gaps and opportunities.
• Monitor performance with analytics tools (GA4, Search Console) and provide actionable insights.
• Stay updated on SEO trends and content marketing best practices.

Skills

Storytelling

SEO writing

Keyword research

Editing/ proofreading

Time management

Team communication

Tools

WordPress

GA4

Google Search Console

Ahrefs/SEMrush

Metadata basics

Job description

Publicis Groupe in Metro Manila is seeking an SEO Content Writer to craft high-quality, SEO-optimised content that supports organic growth for clients. You will collaborate with the SEO team to turn complex topics into engaging, searchable content that meets business goals.

Responsibilities include keyword research, on-page optimization, metadata, and internal linking, plus aligning with client brand voice and industry standards.