SEO Content Specialist

Private Advertiser; Philippines; On-site; PHP 360,000 - 600,000; Full time

Job summary

Private Advertiser is seeking an SEO Content Specialist to lead content development for the Philippine market, managing keyword research, content planning, publishing, and on-page optimization to grow organic visibility.

You will collaborate with content writers, marketers, and web developers to implement SEO initiatives, monitor performance, and refine strategies based on local search behavior and market trends; familiarity with GA4 and Google Search Console is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• 1–3 years of experience in SEO, content marketing, digital marketing, or a related role.
• Strong understanding of SEO content strategy, keyword research, search intent, on-page SEO, and content optimization.
• Familiarity with Google Search Console, Google Analytics/GA4, keyword research tools, and SEO platforms.
• Basic knowledge of technical SEO, indexing, page structure, and schema markup.
• Strong analytical, research, writing, and communication skills.
• Experience with the Philippine market and local search behavior is an advantage.
• Ability to work with content writers, marketers, and web developers to execute SEO initiatives.

Responsibilities

• Manage SEO content activities for the Philippine market, including keyword research, content planning, publishing, and basic on-page and off-page optimization.
• Develop content structures and organic traffic strategies based on Philippine search behavior, market trends, and user intent.
• Plan and execute SEO content strategies covering topic pages, category pages, long-tail content, classification pages, and content clusters.
• Optimize content elements such as headings, keywords, metadata, internal links, relevance, readability, and search intent alignment.
• Perform basic optimization of core pages once published content begins appearing in Google search results.
• Monitor content performance, including keyword rankings, indexing status, organic traffic, CTR, and core-page performance.
• Identify, document, and report indexing issues, ranking changes, traffic opportunities, and content performance risks.
• Conduct competitor content analysis, including search-result positioning, content structure, keyword coverage, and overall content competitiveness.
• Support content-related technical SEO improvements, including page structure and schema markup, and coordinate implementation with Web Developers when necessary.

Skills

SEO content strategy

Keyword research

Content optimization

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing/Communications/Digital Marketing/Business

Tools

Google Search Console

Google Analytics/GA4

Keyword research tools

SEO platforms

Job description

Job Description

• Manage SEO content activities for the Philippine market, including keyword research, content planning, publishing, and basic on-page and off-page optimization.

• Develop content structures and organic traffic strategies based on Philippine search behavior, market trends, and user intent.

• Plan and execute SEO content strategies covering topic pages, category pages, long-tail content, classification pages, and content clusters.

• Optimize content elements such as headings, keywords, metadata, internal links, relevance, readability, and search intent alignment.

• Perform basic optimization of core pages once published content begins appearing in Google search results.

• Monitor content performance, including keyword rankings, indexing status, organic traffic, CTR, and core-page performance.

• Identify, document, and report indexing issues, ranking changes, traffic opportunities, and content performance risks.

• Conduct competitor content analysis, including search-result positioning, content structure, keyword coverage, and overall content competitiveness.

• Support content-related technical SEO improvements, including page structure and schema markup, and coordinate implementation with Web Developers when necessary.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field.

• At least 1–3 years of experience in SEO, content marketing, digital marketing, or a related role.

• Strong understanding of SEO content strategy, keyword research, search intent, on-page SEO, and content optimization.

• Familiarity with Google Search Console, Google Analytics/GA4, keyword research tools, and SEO platforms.

• Basic knowledge of technical SEO, indexing, page structure, and schema markup.

• Strong analytical, research, writing, and communication skills.

• Experience with the Philippine market and local search behavior is an advantage.

• Ability to work with content writers, marketers, and web developers to execute SEO initiatives.