Senior Social Media Specialist

Skintific; Metro Manila; On-site; PHP 400,000 - 600,000; Full time

Job summary

A consumer brand in Metro Manila is looking for a Social Media Manager to drive engagement on platforms like Facebook and Instagram. The ideal candidate will have a Bachelor's degree in Marketing or related field and at least 2 years of experience in social media management. Responsibilities include content planning and community interaction. This position requires strong communication skills in English and Filipino and offers a fully onsite work environment in Poblacion, Makati.

Qualifications

• At least 2 years of experience in managing social media accounts for a consumer brand.
• Strong understanding of social media content strategy.
• Excellent written and verbal communication skills in English and Filipino.

Responsibilities

• Plan, create, and publish engaging content on Facebook and Instagram.
• Develop and execute monthly content calendars.
• Collaborate with the regional marketing team.

Skills

Social media strategy

Content creation

Community engagement

Data analysis

Graphic design

Education

Bachelor's degree in Marketing, Communications, Advertising, or related field

Job description

Responsibilities

• Plan, create, and publish engaging content across G2G PH's Facebook and Instagram pages aligned with brand tone and local market trends.
• Develop and execute monthly content calendars that align with product launches, promotional campaigns, and key marketing milestones.
• Collaborate with the regional marketing team to localize global campaigns and adapt content for the Philippine audience.
• Monitor community engagement, respond to comments/messages, and build a strong relationship with followers.
• Track and analyze performance metrics (e.g., reach, engagement, follower growth), and optimize content based on data insights.
• Work with external agencies or internal creative teams for content creation when needed (e.g., photography, video editing, design).
• Stay updated on social media trends, competitor activities, and beauty industry insights to bring fresh ideas to the table.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• At least 2 years of experience in managing social media accounts (Facebook, Instagram) for a consumer brand.
• A heavy social media user, strong understanding of social media content strategy.
• Prior experience in the beauty/skincare, fast-moving consumer goods (FMCG), or lifestyle industry is highly preferred.
• Basic graphic design, photo editing, or short-form video editing skills is highly preferred.
• Excellent written and verbal communication skills in English and Filipino.
• Highly creative, detail-oriented, and capable of managing multiple tasks independently.
• Amenable to fully onsite work in Poblacion,Makati.